Online qual and F2F research go together like Rock n’ Roll. This presentation demonstrates how a hybrid of the two methodologies can work in a complementary fashion to produce more robust insights than achievable by themselves. Over the past 15 years online qual has gone from a novelty to a bonafide and essential research methodology. Initially online was […]
Jim White, a founding partner of insights and strategy consulting company RealityCheck, and Ray Fischer, CEO of insights technology platform Aha!, discuss several best practices they’ve learned over 15 years of conducting online qualitative research.
Here is a great article from Jim White of RealityCheck on face-to-face market research vs. online qual.Read on — RayThe use of social media is pervasive. There’s an almost universal penetration of high-speed internet. And almost all consumers have access to some form of digital communication. But in spite of all that, studies still show that only a […]
Clients, Partners and Friends: As you are well aware, recent events in the international marketplace have made traveling to conduct face-to-face market research more challenging than ever. It has become an even bigger issue with many companies instituting travel bans for their employees. Despite that, your market research does not need to stop. If you are looking […]
With the advancement of technology, and online market research platforms like Aha!, brands and insight strategists now have more methods and options available to conduct rich and emotive consumer and B2B research studies than they did just a few years ago. And with the right study design, you can now achieve better results. Here are just […]
Let’s admit it… many market researchers are either uncomfortable with online qual or they didn’t get the results they expected and shy away from it. That’s too bad, because the new wave of online qual tools and techniques are producing incredible insights for clients who have discovered the benefits of both technology, and adopting best-practices based on years of learning. […]
Online Qual and F2F go together like Rock n’ Roll. Over the past 15 years online qual has gone from a novelty to a bonafide and essential research methodology. Initially online was thought of as a hedge in the event that qualitative face-to-face research would go away. Well F2F has not gone away. What has […]
Working with our brand and market research clients on hundreds of online qualitative market research studies over the past year, we have seen an increasing trend to use our insights platform for Customer Experience (CX) and other longitudinal studies. It makes sense. Brands are now more focused on understanding the journey of their consumers than […]
Since we first launched the Aha! Strategic Online Qual Platform in 2013, we have lived by the motto “Innovation by Collaboration”. Simply put, that means working with our clients to improve upon our insights technology to better serve the needs of the marketplace. Aha! Live Conversations™, the first-ever integration of Zoom’s Unified Communication Platform, is […]
Ray Fischer, CEO of Aha!, shares three steps market researchers and brands can take to avoid online market research for consumer and B2B market research. Aha! is the strategic online qual platform that allows brands, marketing research companies, consultants, and marketing agencies to easily create engaging consumer or B2B studies that get closer to the […]