For years, we’ve been asking consumers to explain their behavior. Why they bought something. Why they chose one brand over another. Why they stopped using a product they once loved. The problem is that most of the time, people don’t actually know. Not because they’re hiding anything, but because behavior is contextual, emotional, and often […]
The Industry is Reaching a Turning Point Quantitative research is facing increasing challenges – fraud, unverifiable respondents, and shallow open-ends that fail to capture meaningful insight. Meanwhile, qualitative methods continue to provide emotional depth and contextual understanding that quantitative methods lack. At the same time, qualitative research has evolved. Digital tools, modern platforms, and AI […]
The Growing Demand for Online Qualitative Research Platforms Corporate brand researchers and B2B insights teams are under more pressure than ever. Decision cycles are shorter, budgets are tighter, and leadership wants actionable insights immediately. Traditional qualitative research methods—such as in-person focus groups, long ethnographies, and manual coding—can’t keep up. The solution is an online qualitative […]
Aha Insights Technology enables global insights teams and market researchers to conduct simultaneous international studies with full control, cultural nuance, and a faster time to insights.
Primarily, when conducted with 100+ participants, qualitative research delivers depth and authenticity that quant lacks.
Aha Insights Technology is thrilled to share that our premier online platform has a new face. A new interface actually… that delivers more of the control, flexibility, and creativity you expect from Aha, along with innovative custom subscription options for full-service, DIY, or anywhere in between. Our insights platform still features a world-class suite of activity-based, qual and quant tools for designing […]
It’s April. How are your consumers thinking about your brand right now? Are you up to speed on the latest behaviors, attitudes, and trends shaping your category? When was the last time you really dug in and did a diagnostic evaluation of your brand and its position in the marketplace? We get that you know the value of digital […]
Experiencing an aha moment in market research is JOYFUL on a lot of levels. There’s personal growth that can come from seeing something in a new way. Learning a new skill. Feeling a little bit smarter. And a sense of victory…even triumph. It’s fun to share an aha moment with your brand insights team so […]
The initial excitement of all the data you get from an activity-based consumer or B2B research study makes you border on giddy. You’ve never gotten this much depth, texture, or context. You’ve never seen numbers or results coupled with the whys that give you such rich insight. And then…well…the data keeps coming. That feeling of […]
Activity-based Research vs. Online Bulletin Boards (OLBB) As humans, we’re a tricky lot to figure out. One of our biggest human issues is we can’t always tell you why we do something. We try. We come up with rationales that attempt to explain our behavior, but we don’t fully get it right. Sadly, this is […]