Qualitative Marketing Research

February 4, 2021

The New World Order: The Ascendancy of Insights Technology for Market Research

It’s no surprise that the use of technology-based tools and platforms for conducting market research has been on the rise for many years. Due to the pandemic this ascendancy has been exponentially accelerated. While in-person F2F and traditional focus groups will always have their place in the insights world, Online Qual has become the go-to method for conducting consumer and B2B research studies, and for good reason: Technology can get brands and corporations the high-quality insights they need faster, more efficiently and at lower cost. The bottom line is that Online Qual/Quant is no longer just an up-and-coming trend… it has become the new world order.

innovative_online_focus_group_technology

January 26, 2021

6 Innovative Ways to Use Live Webcam in Today’s Market Research World

Hard to believe it has been a year since we introduced Aha! Live Conversations™, the first-ever integration of Zoom’s Unified Communication Platform, as part of our comprehensive suite of market research tools. The integrated platform – featuring video, voice, content sharing, and backroom chat technologies – gives market researchers and corporations the ability to conduct live webcam conversations with respondents to gain a deeper understanding of the emotions, attitudes, and behaviors that drive buying decisions and product usage.

January 3, 2021

How to Deploy Successful Agile Market Research Studies Online

There is a lot of talk of agile research these days. While none of this is new, the advancement of mobile and other technology has certainly accelerated the ability of market researchers to get in and out of the market quickly and efficiently versus the time it takes to recruit and conduct multi-day studies.

July 13, 2020

Using Hybrid Market Research Methods to Supercharge your Consumer Insights

Online qual and F2F research go together like Rock n’ Roll. This presentation demonstrates how a hybrid of the two methodologies can work in a complementary fashion to produce more robust insights than achievable by themselves. Over the past 15 years online qual has gone from a novelty to a bonafide and essential research methodology. Initially online was […]

March 18, 2020

Face-to-Face vs. Online Online Qual: An Alternative to F2F Market Research

Here is a great article from Jim White of RealityCheck on face-to-face market research vs. online qual.Read on — RayThe use of social media is pervasive. There’s an almost universal penetration of high-speed internet. And almost all consumers have access to some form of digital communication. But in spite of all that, studies still show that only a […]

March 10, 2020

Keep Your Face-to-Face Market Research Projects On Track

Clients, Partners and Friends: As you are well aware, recent events in the international marketplace have made traveling to conduct face-to-face market research more challenging than ever. It has become an even bigger issue with many companies instituting travel bans for their employees. Despite that, your market research does not need to stop. If you are looking […]

July 30, 2019

How to Use Online Qual for Understanding B2B Customers (video)

Ray Fischer, CEO of Aha!, shares his insights on how market researchers and brands can use online qualitative research to better understand their B2B customers. Aha! is the strategic online qual platform that allows brands, marketing research companies, consultants, and marketing agencies to easily create engaging consumer or B2B studies that get closer to the […]

May 7, 2015

Online Qual: Creating The Next Generation Platform for Consumer Research

At a recent conference on consumer insights and marketing research, I was asked more than a few times why we created our online qualitative research platform, Aha!, and why now. The answer was simple; in my past roles as a consumer insight research consultant at RealityCheck, in brand management at Pepsico, and as a former […]