Aha!, a strategic insights technology company, announced the launch of QuickSprint™ Studies — its latest agile market research approach. QuickSprint was developed to give brands and market researchers the ability to get in and out of the market in a more timely and cost-effective manner to foster rapid innovation, concept testing, mini-digital ethnographies to inform brand strategy, or to pulse-check cultural events that shape our rapidly changing world.
Market Research News: Aha! Releases Multi-day TruRotation™ Ad and Concept Testing Tool for Online Qualitative Research
Ray Fischer, CEO of Aha!, announced the release of Aha!’s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative technology platform’s comprehensive suite of market research tools. Using a proprietary algorithm to rotate ideas equally over multiple days, TruRotation™ allows insight strategists and researchers the ability to deliver a randomized but exact balance of idea presentation for […]
Aha! Online Qual Research Platform Launches New Multi-Lingual Tools for Global Consumer Research Studies
To meet the growing demand of brand insight strategists and market researchers to conduct multi-country, multi-lingual consumer research studies simultaneously, online qualitative technology company Aha! has announced the addition of enhanced automated foreign-language translation technology. The strategic market research technology platform can field studies in any region of the world, allowing global brands to get […]
Ray Fischer, CEO of Aha!, announced the release of Dynamic Canvas™ as part of the online qualitative technology platform’s comprehensive suite of market research tools. Dynamic Canvas is a multi-faceted projective tool that allows insight strategists and researchers to create an infinite number of customized visual exercises for consumer and B2B research studies. These exercises include […]