Aha!, a global insights technology platform for online qualitative market research, announced the promotions of Paula Kramer to Vice President of Project Management and Sach Joshi to Senior Project Manager. Additionally, the company has hired Lexi Lear and Adam Phillips as project managers.
Aha!, a strategic insights technology company, announced the launch of QuickSprint™ Studies — its latest agile market research approach. QuickSprint was developed to give brands and market researchers the ability to get in and out of the market in a more timely and cost-effective manner to foster rapid innovation, concept testing, mini-digital ethnographies to inform brand strategy, or to pulse-check cultural events that shape our rapidly changing world.
Market Research News: Aha! Releases Multi-day TruRotation™ Ad and Concept Testing Tool for Online Qualitative Research
Ray Fischer, CEO of Aha!, announced the release of Aha!’s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative technology platform’s comprehensive suite of market research tools. Using a proprietary algorithm to rotate ideas equally over multiple days, TruRotation™ allows insight strategists and researchers the ability to deliver a randomized but exact balance of idea presentation for […]
Aha! Online Qual Research Platform Launches New Multi-Lingual Tools for Global Consumer Research Studies
To meet the growing demand of brand insight strategists and market researchers to conduct multi-country, multi-lingual consumer research studies simultaneously, online qualitative technology company Aha! has announced the addition of enhanced automated foreign-language translation technology. The strategic market research technology platform can field studies in any region of the world, allowing global brands to get […]
Ray Fischer, CEO of Aha!, announced the release of Dynamic Canvas™ as part of the online qualitative technology platform’s comprehensive suite of market research tools. Dynamic Canvas is a multi-faceted projective tool that allows insight strategists and researchers to create an infinite number of customized visual exercises for consumer and B2B research studies. These exercises include […]