Aha! Online Qual Tools

Key Features & Activities

Design engaging and in-depth qualitative and quantitative consumer and B2B studies using Aha’s wide range of online qual tools, built-in features and intuitive activities

Aha! DIY Study Builder

While Aha! offers the best in the business project support and programming, some clients like to DIY it. The simple and intuitive drag-and-drop Aha! Study Builder interface has recently been re-engineered to accommodate basic to mid-complexity study programming by relatively untrained users. The builder is easy to use and is supplemented by brief video training modules to guide respondents through the study-building process. Support is available to check/test your work and the Aha! team will continue to program our Pro Features (Dynamic Canvas, TruRotation, Concept Markup, and Aha! Live Conversations) to ensure that these complex activities are executed flawlessly.

Live Conversations™ {Aha! Pro Feature}

Aha! Insights Technology now offers live webcam and mobile conversations via the first-ever integration of Zoom’s cloud-based platform for video, voice, content sharing, and chat technology. This partnership with Zoom gives market researchers and corporations the ability to conduct live conversations with respondents to gain a deeper understanding of the emotional thoughts, feelings, and behaviors that drive buying decisions and product usage. The technology allows for scheduled or ad hoc conversations that may be recorded and are accompanied by automated machine learning or human transcriptions of the discussion. Respondents may also screen record and narrate their actions as they work through asynchronous UX tasks and exercises.Learn more…


Dynamic Canvas™ {Aha! Pro Feature}

Dynamic Canvas™ is a multi-faceted projective tool that allows insight strategists and researchers to create an infinite number of customized visual exercises for consumer and B2B research studies. In addition to the free-form strategic image and text-related exercises, moderators can upload any background to the canvas and create unique one-of a-kind activities to map customer journeys, group/sort, compare contrast, and an truly infinite array of activity design possibilities. Our team is always always available to help you brainstorm these dynamic approaches. Learn more…



One of our most used projective tools, Aha’s Collage inspires respondents to conceptualize and project their innermost feelings on a topic, a brand, and how these things relate emotionally to their lives.



This unique projective activity “guides” respondents in the development of a story, either fact or fiction. The proprietary and customizable template encourages respondents to write great stories revealing their feelings and motivations in creative, narrative style yielding deeper, more thoughtful insights.


Perceptual & Brand Mapping

This tool allows respondents to place brands or benefit statement/attributes on traditional X and Y axes continuums to share how they feel relative to 4 variables.

Brand Heat Map

Projective Fill-in-the-Blanks ­— (think “Mad Libs”)

Single words, sentences, paragraphs and stories can be embedded with fill-in-the-blanks spaces allowing respondents to complete sentences and stories, both fiction and non-fiction, giving unique insight to how they think, feel and act in different scenarios that you create.

Aha online research fill in the blanks

Wishing Wall (Social)

Wishing Wall is sentence completion tool wrapped in a social media format.  It is best used as a community ideation tool. Respondents share thoughts and feelings about ideas, collaboratively building on those ideas – liking and commenting as appropriate.

Wishing Wall

Pinboard (Social)

Our highly intuitive Pinboard is a collaborative activity that allows respondents to share via uploaded text, pictures or video and then “like” and “comment” on other respondents’ posts – truly creating a conversation.


Newsfeed (Social)

With our Social Newsfeed tool, you can launch interactive discussions in a familiar social media format where respondents have the ability to like and comment on other people’s contributions.


Video: Diaries and Self-Ethnography

Our highly advanced and easy to use mobile-enabled video tools allow respondents to easily share in the moment experiences, take us on tours of their homes, join them on shopping trips or any other in-the-moment events that are important to you as a researcher.


TruRotation™ Ad/Concept Testing {Aha! Pro Feature}

The Aha! TruRotation™ ad/concept testing feature allows you to share your concepts and ideas with respondents in any format including video and print ads, animatics, words on a page, logos, or other stimuli. Our proprietary multi-day TruRotation Concept Test feature uses an algorithm to rotate ideas equally over multiple days and includes access to our concept mark-up tools as well. TruRotation is also quant-capable.Learn more…


Quant Tools

While Aha! is a leading qual platform, sometimes some quant questions are appropriate. The platform has skip-logic, pipe-sum, matrix, and as series of closed-end question types that may be utilized, as needed.


SMS Text Video

The Aha! SMS Text-to-Video advantage allows respondents to text themselves a link from within the platform to their smartphone for easier video recording/uploading. This option avoids the need to connect your phone to the computer to upload video. This method sends video directly from the smartphone through a cellular connection directly to the platform. No tethering, no mobile app download needed. Great for virtual house/room tours.

Mobile marketing consumer research

Aha! Tagging Tool – Organizing Insights for Better Reports


The Aha! team has recently launched its vastly improved insight tagging tool that allows you to tag key responses on the fly, whether they are text responses, respondent video, image uploads, collages, important quotes and literally anything else submitted by respondents. Our enhanced tool enables you to organize your thoughts and findings for more efficient presentation building leading to more impactful reports. The tool showcases the highly visual respondent contributions in a way that helps you easily present your findings with the right supporting clips, images, quotes to bring your insights to life.

Platform Technology Features

Aha’s proprietary technology platform is built with the latest mobile, video, and other user-friendly tools to create an enhanced experience for both researchers and respondents.

  • Aha! Mobile-Enabled
  • Webcam (Asynchronous)
  • Automated (AI)/Machine Learning Video Transcription
  • Machine Learning Language Translation (Real-Time)
  • Advanced Export Tools
  • Direct Smartphone to Platform Video/Image Uploading
  • Auto-alerts/Respondent Notifications
  • True Rotation Concept Testing Technology
  • HIPPA and GDPR Privacy and Security Compliant
  • Multi-device/browser Compatibility
  • Global Language Support
  • API Capabilities

User-friendly Management Tools

Aha! offers a full suite of easy-to-use study management tools to help you organize, manage, enhance, and analyze your online studies

  • Easily analyze, tag, and categorize the meaningful data yourself from your study using the Aha! StoryBuilder.

    The StoryBuilder puts all your key themes, text, notes, videos and images in one place to make it easy for you to put your presentation together. If you prefer to stay with your own tools and methods you can simply and easily export to Excel and then import to your own analytic software such as Ascribe or Wordle.

Aha! Online Qual Platform