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Aha! Online Market Research & ResTech Tools 

Key Features & Activities

Design engaging and in-depth qualitative and quantitative consumer and B2B studies using Aha’s wide range of online market research and ResTech tools, built-in features and intuitive activities.

More Powerful MODERATING Tools

To help corporate and brand insight teams get to breakthrough insights faster, Aha! has added enhanced features to the platform’s Observe functionality; most notably the user-friendly and strategic data sorting and filters tools. Moderators can now go deeper with personal video probes and/or send images with a probe, if desired – respondents are now able to reply to the probe with video or images, as well. And, while reviewing responses, moderators can now smoothly segue straight to the platform’s new Analyze Zone.


Aha! Data Visualization Dashboard (NEW)

The new eye-catching dashboard serves up visually engaging respondent contributions. This dynamic study-specific landing page builds intrigue and gives client viewers the option to directly click through to specific activities and related responses. It also includes a client/project team chat window where observations and insights can be easily shared. The dashboard auto-presents and rotates quant charts, collages, keyhole question responses and any other teasers to quickly stimulate client interest in the strategic discussion within the study. Aha!’s project managers help you set the most interesting data tapestry specific to your needs.


The Aha! ANALYZE Playground (NEW)

In Aha’s Analyze Zone you will be able access sophisticated word cloud options, automated custom quant charts, segment and demo data runs, composite collages and perceptual maps to stir intellectual curiosity and create deeply insightful, visually compelling client reports.


Live Conversations™ Webcam for Online Focus Groups & IDIs {Aha! Pro Feature}

Aha! was the world’s first-ever integrated partner with Zoom’s cloud-based technology for video, voice, content sharing and chat. This seamless integration enables live webcam and mobile video conversations within the Aha! platform as well as scheduled or ad hoc conversations that are recorded and accompanied by automated machine learning or human transcription of the discussion. Our online focus group and IDI sessions include our custom ClientStream™ backroom, a scheduling system with alerts and tech checks. ClientStream allows brand and corporate insights teams to observe live focus groups and IDIs without downloading Zoom or other software to their desktops.

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TruRotation® Ad/Concept Testing {Aha! Pro Feature}

The Aha! TruRotation® ad/concept testing feature allows you to share your concepts and ideas with respondents in any format including video and print ads, animatics, words on a page, logos, or other stimuli in a randomized yet balanced order that completely eliminates all order bias. This proprietary feature uses an algorithm to rotate ideas equally over multiple days and includes access to our concept mark-up tools as well. TruRotation is also quant and hybrid compatible.

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TruRotation® Ad/Concept Testing {Aha! Pro Feature}

Aha!Quantwith QualtricsXM® {Aha! Pro Feature}

Driven by client demand for hybrid approaches, Aha! has partnered with Qualtrics®, the powerful enterprise-level XM platform, to create an integrated suite of strategic qual/quant activities and tools.  This integration gives Aha! clients the ability to conduct more sophisticated quant/qual hybrid studies, adding innovative survey methods including Conjoint and MaxDiff, and the accompanying analytics, to Aha’s comprehensive qualitative activities. This enables more complex in-depth consumer and B2B research studies, all available on one intuitive platform.  Quant-only studies can be executed, as well.

The partnership gives Aha! clients access to the power of Qualtrics on a project basis along with Aha’s best-in-class programming, project management, study design services and analytics.

Aha!Quant™ with QualtricsXM® {Aha! Pro Feature}

Dynamic Canvas™ {Aha! Pro Feature}

If there ever was a research activity Etch-A-Sketch, this is it. Dynamic Canvas™ is a one-of-kind, multi-faceted projective tool that allows insight strategists and researchers to create an infinite number of customized visual exercises for consumer and B2B research studies. In addition to the free-form strategic image and text-based options, moderators can upload any schematic design to the canvas to create unique, engaging activities to map customer journeys, group/sort, compare/contrast, plus an infinite array of other activity design possibilities. Our team is always available to help you brainstorm these dynamic approaches to create exercises that are graphically pleasing and strategically enlightening.

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Dynamic Canvas™ {Aha! Pro Feature}


One of our most used projective tools, Aha’s Collage inspires respondents to conceptualize and project their innermost feelings on a topic, a brand, and how these things relate emotionally to their lives.

Aha! Collage


This unique projective activity “guides” respondents in the development of a story, either fact or fiction. The proprietary and customizable template encourages respondents to write great stories revealing their feelings and motivations in creative, narrative style to yield deeper, more thoughtful insights.

Aha! Storytelling

Perceptual & Brand Mapping

This tool allows respondents to place brands or benefit statement/attributes on traditional X and Y axes continuums to share how they feel relative to 4 variables.

Aha! Perceptual and Brand Mapping

Projective Fill-in-the-Blanks ­— (think “Mad Libs”)

Single words, sentences, paragraphs and stories can be embedded with fill-in-the-blanks spaces allowing respondents to complete sentences and stories, both fiction and non-fiction, giving unique insight to how they think, feel and act in different scenarios that you create.

Projective Fill-in-the-Blanks ­— (think “Mad Libs”)

Wishing Wall (Social)

Wishing Wall is a sentence completion tool wrapped in a social media format.  It is best used as a community ideation tool. Respondents share thoughts and feelings about ideas, collaboratively building on those ideas – liking and commenting as appropriate.

Aha! Wishing Wall (Social)

Pinboard (Social)

Our highly intuitive Pinboard is a collaborative activity that allows respondents to share via uploaded text, pictures or video and then “like” and “comment” on other respondents’ posts – truly creating a conversation.

Aha! Pinboard (Social)

Newsfeed (Social)

With our Social Newsfeed tool, you can launch interactive discussions in a familiar social media format where respondents have the ability to like and comment on other people’s contributions.

Aha! Newsfeed (Social)

Video: Diaries, Home Use Tests and Self-Ethnography

Our highly advanced and easy-to-use mobile-enabled video tools allow respondents to share in-the-moment experiences, take us inside their homes, join them on shopping trips, and engage in ad hoc exercises. It is flexible to any environment where video can help you gain a deeper understanding of the thoughts, feelings and behaviors that drive buying decisions and product usage. 

Our text-to-phone technology allows users to send activities to their smartphones without the hassles and limitations of an app. Our solution is far more efficient, private and secure than an app, and results in seamless and direct video transmission back to the Aha! platform. 

Aha! Video: Diaries, Home Use Tests and Self-Ethnography

Quant Tools

While Aha! is a leading qual platform, sometimes some quant questions are appropriate. The platform has skip-logic, pipe-sum, matrix, and as series of closed-end question types that may be utilized, as needed.

Aha! Quant Tools

SMS Text Video

The Aha! SMS Text-to-Video advantage allows respondents to text themselves a link from within the platform to their smartphone for easier video recording/uploading. This option avoids the need to connect your phone to the computer to upload video. This method sends video directly from the smartphone through a cellular connection directly to the platform. No tethering, no mobile app download needed. Great for virtual house/room tours.

Mobile marketing consumer research SMS Text Video

Aha! DIY Study Builder

While Aha! offers first class project support and programming, some clients like to DIY it. The simple and intuitive drag-and-drop Aha! Study Builder interface was recently  re-engineered to accommodate basic to mid-complexity study programming by relatively untrained users. The builder is easy to use and is supplemented by brief video training modules to guide respondents through the study-building process. Support is available to check/test your work and the Aha! team will continue to program our Pro Features (Dynamic Canvas, TruRotation®, Concept Markup, and Aha! Live Conversations) to ensure that these complex activities are executed flawlessly.

QuickSprint® Studies

When you need to get high quality agile market feedback, our QuickSprint® approach is the way to go. The Aha! team can quickly design, build and deploy one-day, 30 minute activities using our proprietary TruRotation® Concept Testing tool, or our full suite of mobile, video, social and projective techniques. From high-quality qualitative recruitment to delivery of the final data, the Aha! team can help you develop the right mix of methods to foster rapid innovation, test a concept, provide stimuli to inform your strategy, or pulse check ideas or events that shape our rapidly changing culture. In most cases you can be in and out of the field 3-5 days from the receipt of a final screener.

Platform Technology Features

Aha’s proprietary technology platform is built with the latest mobile, video, and other user-friendly tools
 to create an enhanced experience for both researchers and respondents

  • Aha! Mobile-Enabled
  • Webcam (Asynchronous)
  • Automated (AI)/Machine Learning Video Transcription
  • Machine Learning Language Translation (Real-Time)
  • Advanced Export Tools
  • Direct Smartphone to Platform Video/Image Uploading
  • Auto-alerts/Respondent Notifications
  • TruRotation® Concept Testing Technology
  • HIPPA and GDPR Privacy and Security Compliant
  • Multi-device/browser Compatibility
  • Global Language Support
  • API Capabilities

User-friendly Management Tools

Aha! offers a full suite of easy-to-use study management tools to help you organize, manage, enhance, and analyze your online studies

  • Easily analyze, tag, and categorize the meaningful data yourself from your study using the Aha! StoryBuilder.

    The StoryBuilder puts all your key themes, text, notes, videos and images in one place to make it easy for you to put your presentation together. If you prefer to stay with your own tools and methods you can simply and easily export to Excel and then import to your own analytic software such as Ascribe or Wordle.

Online Market Research Platfrom Aha