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Aha! Online Qual Tools

Key Features & Activities

Design engaging and in-depth qualitative and quantitative consumer and B2B studies using
Aha’s wide range of online qual tools, built-in features and intuitive activities

Live Conversations™ Webcam {Aha! Pro Feature}


 Aha! is the first-ever integrated partner with Zoom’s cloud-based platform for video, voice, content sharing and chat technology. Our proprietary platform enables live webcam and mobile video conversations. The technology allows for scheduled or ad hoc conversations that are recorded and accompanied by automated machine learning or human transcription of the discussion. Our focus group and IDI sessions include a custom client backroom, a scheduling system with alerts and tech checks. 

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TruRotation® Ad/Concept Testing {Aha! Pro Feature}

The Aha! TruRotation® ad/concept testing feature allows you to share your concepts and ideas with respondents in any format including video and print ads, animatics, words on a page, logos, or other stimuli. This proprietary feature uses an algorithm to rotate ideas equally over multiple days and includes access to our concept mark-up tools as well. TruRotation® is also quant-capable. Learn more…


Dynamic Canvas™ {Aha! Pro Feature}

Dynamic Canvas™ is a multi-faceted projective tool that allows insight strategists and researchers to create an infinite number of customized visual exercises for consumer and B2B research studies. In addition to the free-form strategic image and text-related exercises, moderators can upload any background to the canvas and create unique activities to map customer journeys, group/sort, compare/contrast, and an infinite array of activity design possibilities. Our team is always available to help you brainstorm these dynamic approaches. Learn more…


QuickSprint® Studies

When you need to get high quality agile market feedback, our QuickSprint® approach is the way to go. The Aha! team can quickly design, build and deploy one-day, 30 minute activities using our proprietary TruRotation® Concept Testing tool, or our full suite of mobile, video, social and projective techniques. From high-quality qualitative recruitment to delivery of the final data, the Aha! team can help you develop the right mix of methods to foster rapid innovation, test a concept, provide stimuli to inform your strategy, or pulse check ideas or events that shape our rapidly changing culture. In most cases you can be in and out of the field 3-5 days from the receipt of a final screener.


One of our most used projective tools, Aha’s Collage inspires respondents to conceptualize and project their innermost feelings on a topic, a brand, and how these things relate emotionally to their lives.



This unique projective activity “guides” respondents in the development of a story, either fact or fiction. The proprietary and customizable template encourages respondents to write great stories revealing their feelings and motivations in creative, narrative style to yield deeper, more thoughtful insights.


Perceptual & Brand Mapping

This tool allows respondents to place brands or benefit statement/attributes on traditional X and Y axes continuums to share how they feel relative to 4 variables.


Projective Fill-in-the-Blanks ­— (think “Mad Libs”)

Single words, sentences, paragraphs and stories can be embedded with fill-in-the-blanks spaces allowing respondents to complete sentences and stories, both fiction and non-fiction, giving unique insight to how they think, feel and act in different scenarios that you create.


Wishing Wall (Social)

Wishing Wall is a sentence completion tool wrapped in a social media format.  It is best used as a community ideation tool. Respondents share thoughts and feelings about ideas, collaboratively building on those ideas – liking and commenting as appropriate.


Pinboard (Social)

Our highly intuitive Pinboard is a collaborative activity that allows respondents to share via uploaded text, pictures or video and then “like” and “comment” on other respondents’ posts – truly creating a conversation.


Newsfeed (Social)

With our Social Newsfeed tool, you can launch interactive discussions in a familiar social media format where respondents have the ability to like and comment on other people’s contributions.


Video: Diaries, Home Use Tests and Self-Ethnography

 Our highly advanced and easy-to-use mobile-enabled video tools allow respondents to share in-the-moment experiences, take us inside their homes, join them on shopping trips, and engage in ad hoc exercises. It is flexible to any environment where video can help you gain a deeper understanding of the thoughts, feelings and behaviors that drive buying decisions and product usage. 

Our text-to-phone technology allows users to send activities to their smartphones without the hassles and limitations of an app. Our solution is far more efficient, private and secure than an app, and results in seamless and direct video transmission back to the Aha! platform. 


Quant Tools

While Aha! is a leading qual platform, sometimes some quant questions are appropriate. The platform has skip-logic, pipe-sum, matrix, and as series of closed-end question types that may be utilized, as needed.


SMS Text Video

The Aha! SMS Text-to-Video advantage allows respondents to text themselves a link from within the platform to their smartphone for easier video recording/uploading. This option avoids the need to connect your phone to the computer to upload video. This method sends video directly from the smartphone through a cellular connection directly to the platform. No tethering, no mobile app download needed. Great for virtual house/room tours.

Mobile marketing consumer research

Aha! Tagging Tool – Organizing Insights for Better Reports

The Aha! team recently launched its vastly improved insight tagging tool that allows you to tag key responses on the fly, whether they are text responses, respondent video, image uploads, collages, important quotes or literally anything else submitted by respondents. Our enhanced tool enables you to organize your thoughts and findings for more efficient presentation building leading to more impactful reports. The tool showcases the highly visual respondent contributions in a way that helps you easily present your findings with the right supporting clips, images and quotes to bring your insights to life.

Aha! DIY Study Builder

While Aha! offers first class project support and programming, some clients like to DIY it. The simple and intuitive drag-and-drop Aha! Study Builder interface was recently  re-engineered to accommodate basic to mid-complexity study programming by relatively untrained users. The builder is easy to use and is supplemented by brief video training modules to guide respondents through the study-building process. Support is available to check/test your work and the Aha! team will continue to program our Pro Features (Dynamic Canvas, TruRotation®, Concept Markup, and Aha! Live Conversations) to ensure that these complex activities are executed flawlessly.

Platform Technology Features

Aha’s proprietary technology platform is built with the latest mobile, video, and other user-friendly tools
 to create an enhanced experience for both researchers and respondents

  • Aha! Mobile-Enabled
  • Webcam (Asynchronous)
  • Automated (AI)/Machine Learning Video Transcription
  • Machine Learning Language Translation (Real-Time)
  • Advanced Export Tools
  • Direct Smartphone to Platform Video/Image Uploading
  • Auto-alerts/Respondent Notifications
  • True Rotation Concept Testing Technology
  • HIPPA and GDPR Privacy and Security Compliant
  • Multi-device/browser Compatibility
  • Global Language Support
  • API Capabilities

User-friendly Management Tools

Aha! offers a full suite of easy-to-use study management tools to help you organize, manage, enhance, and analyze your online studies

  • Easily analyze, tag, and categorize the meaningful data yourself from your study using the Aha! StoryBuilder.

    The StoryBuilder puts all your key themes, text, notes, videos and images in one place to make it easy for you to put your presentation together. If you prefer to stay with your own tools and methods you can simply and easily export to Excel and then import to your own analytic software such as Ascribe or Wordle.