Online Qual Market Research Study Types

When to Use Aha for your Research Studies

Using our comprehensive and flexible projective, social, video and mobile tools, the Aha! platform allows insight teams and market researchers to design amazing qualitative consumer and B2B online studies. Here are just a few examples of what you can do with Aha!
  • Embed respondent activities utilizing video and image uploads to follow consumer behaviors in-the-moment and over time. A less invasive and more natural way to do in-home ethnos.  

  • Conduct highly engaging multi-day deep dives to understand product usage, consumer behaviors, competitive landscapes, as well as the emotion and psychology of buying decisions.

  • The Aha! ad/concept testing feature allows you to share your concepts and ideas with respondents in any format including video and print ads, animatics, words on a page, logos, or other stimuli. Our Multi-Day TruRotation™ Concept Test feature uses an algorithm to rotate ideas equally over multiple days eliminating respondent fatigue and blur. We have concept mark-up tools, as well. Quant-capable.

  • Develop custom reporting activities soliciting feedback on test product placement in a real-world setting using Aha’s mobile, video tools, and diary features.

  • The online platform is customizable to deliver maximum insights for understanding customer journeys over time. Aha! allows you to understand the decision making process  as well as the human emotions and experiences that drive engagement with brands from the need state all the way through the path to purchase and beyond. The platform is uniquely equipped to do diaries, projective exercises, social forums as well as leverage in-the-moment mobile video and picture opportunities that illuminate the entire customer journey.

  • Inspire respondent creativity and collaboration to develop new ideas and enhance existing ones.  We can shape Aha’s features around your methodologies and innovation processes.

  • Work with our team to build templates using your own proprietary approaches and methods. Integration of our multiple projective techniques within large quantitative studies on other platforms via an API is also possible. If you have a custom methodology outside of our current capabilities, we will consider writing custom code to meet your specifications.

  • A perfect tool for allowing consumers to create in-the-moment journals and diaries using our mobile tools to document experiences and behaviors anytime, anywhere.

  • Our best-in-class mobile-friendly activities enable respondents to spontaneously provide information as it occurs, while giving you the ability to capture real, in-the-moment reactions and decisions.  It is ideal for capturing video and images, as well as open-and-closed end responses from respondents in-store, at home, or on-the-go. 

  • Apply our digital approach to tried-and-true analog focus group methods,  such as collage and storytelling, to supercharge your groups while saving time and inspiring better dialogue in your live sessions.

  • The Aha! platform is ideal for running a single country or simultaneous multi-country studies. Our translation process technology allows us to quickly and efficiently translate and field studies into multiple languages quickly and easily. We have the experience, process, and approach to executing large-scale, big-brand international studies as quickly and cost-effectively as possible.

  • Create and cultivate a large community of respondents that you can strategically mine insights from over long periods of time (i.e. a year or more).

  • Leverage our online platform’s collaborative tools to conduct internal ideation and innovation sessions that allow your team to efficiently generate breakthrough ideas.

  • Create studies using customized activities to capture emerging trends and cultural phenomena before they become mainstream. 

To learn more about what Aha! can do for you, call Ray Fischer at 810-599-9440 or email us here

Aha! Online Qual Platform