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Online Qual + Quant Market Research Study Types When to use aha for consumer and b2b insights research 

Using our comprehensive and flexible projective, social, video and mobile tools, the aha platform allows insight teams and market researchers to design amazing qualitative consumer and B2B online studies. Here are just a few examples of what you can do with aha.

Digital Ethnography

Journaling & Usage Diaries

Qualtrics-driven Quant Studies

TruRotation® Ad/Concept Testing

Home Use Tests

QuickSprint® Studies

aha brand

Digital Focus Groups & IDIs

Consumer Experience Insights (CX)

Mobile Missions/Store Trips

Longitudinal Community Studies

Multi-Market Global Studies

Innovation & Product Development

  • Embed respondent activities utilizing video and image uploads to follow consumer behaviors in-the-moment and over time. A less invasive and more natural way to do in-home ethnos.  

To learn more about what aha can do for you, call Ray Fischer at 313.312.0014 or email us here