Innovation by Collaboration

The Online Qual Platform for Strategic Insights

Aha! helps brand insight teams, market research consultants create and deploy engaging consumer and B2B studies to uncover richer in-the-moment emotional connections, and deliver amazing insights. Our innovative online qual research platform has evolved by collaborating with our clients to create a dynamic tool that gives market researchers a powerful strategic advantage.

Create amazing studies. Deliver amazing insights.

About Us

*Based on best-practices for conducting high-quality online studies.

Online Qual Research & Consulting Services

The experienced Aha! team provides study design, project management, recruiting and analytic consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.

Platform Optimization
We will guide you through your study design and recommend the best mix of features, methods and techniques to humanize your study.
Study Design
Based on your objectives we can collaborate and write your entire activity guide including approaches and methods.
Programming
While you can DIY program our platform, it is a lot easier to have us program your guide and let you take it from there. This is an affordable and stress-free service we recommend to all clients.

Project Management

You have the option to project manage yourselves, or use our experienced project managers to guide you, clients and respondents through the entire process.
Recruiting

We are partnered with the best and most innovative recruiting/sample providers. We select and manage recruiters based on the project specs and budget.
Analysis

Our consultants have extensive Aha! platform experience and can moderate your study, review the data and deliver strategic insights and actionable recommendations.

Dynamic Online Qual Research Activities that Engage

Aha! is the strategic online qual platform designed with pre-built and customized activities that truly engage respondents with a human touch.

Projective >>

Projective Techniques

From the intuitive collage tool to our unique storytelling and fill-in-the-blank activities, Aha’s proprietary suite of projective techniques allow market researchers to elicit emotive responses from respondents in more engaging ways and reveal a deeper insight into how respondents think, feel, and act.

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Dynamic Canvas

Aha!’s multi-faceted Dynamic CanvasTM tool allows researchers to create custom visual exercises using flexible text fields, image upload zones, stimulus manipulation, and markup tools for perceptual and brand mapping, concept testing, and buyer journey decisions/path-to-purchase. This unique combination of tools gives researchers the freedom to create a myriad of approaches to virtually any qualitative task. You are only limited to your imagination.

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Video

Times have changed dramatically in the respondent video upload arena. Aha! has eliminated multiple steps in the video capture and upload process, making mobile apps obsolete. Our video upload technology has made the video-to-platform sharing process smoother, faster, and easier for respondents. Plus, we have automated transcripts that accompany the video within 2 minutes of the upload, making your analysis much more efficient.

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Mobile

Our mobile-friendly activities enable respondents to spontaneously provide information as it occurs —anytime, anywhere — while giving you the ability to capture real, in-the-moment experiences. It is ideal for getting video and images as well as open-and-closed end responses from respondents in-store, at home, or on-the-go.

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Concept Testing

The Aha! concept testing feature allows you to share your concepts and ideas with respondents in any format including, video and print, animatics, words on a page, logos, or other stimuli. Our unique Multi-Day Concept Rotation feature uses an algorithm to rotate ideas equally over multiple days. You can add quant questions as well.

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Social

We are proponents of strategic sharing and collaboration between respondents. Our 3 tools (Pinboard, Wishing Wall and Newsfeed) mimic commonly used social media functionality to give your community a fun place to share, like and comment on each other’s thoughts and ideas. These tools are great for getting respondents to engage with one another, eliciting feedback on specific topics or energizing an innovation initiative.

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How to Develop a Killer Online Qual Study: The Basics

Contact Ray Fischer for a Demo or Call 810.599.9440

Tell us what you are looking for, i.e. the number of people and study days needed, plus any other pertinent information that will help us get you what you need. Thank you.