Aha Online Qual Research Platform The All-in-One Online
Market Research Platform
Using Insights Technology
to Inspire People to Feel, Connect & Share
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How to Deploy a Successful QuickSprint™ Study

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Strategic Insights Technology, Tools & Activities for Consumer and B2B Market Research 

Innovation by Collaboration 

Aha! is the most strategic and comprehensive online qualitative research and insights technology platform in the marketplace.  Architected by market researchers for market researchers, Aha! delivers the tools to quickly create and deploy custom consumer and B2B qual research studies so you can uncover and capture rich in-the-moment emotions resulting in amazing insights.

Aha’s mobile and video-friendly technology features both asynchronous and live activities, such as Aha! Live Conversations™ webcam IDIs, TruRotation concept testing, the projective Dynamic Canvas™ and social/collaborative tools to engage people where they live, work, shop and play.

The skilled Aha! team also provides online qual research services including study design, project management, recruiting, moderating, consulting, plus hands-on training and tech support. You can do it yourself, or we can do it for you.

Create amazing studies. Deliver amazing insights.

About Us

Online Market Research & Consulting Services

The experienced Aha! team provides study design, project management, recruiting and analytic consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.

  • Project Management & Optimization
    Comprehensive management of every aspect of an online qual market research study including programing, on-boarding, platform training and data management support.
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  • Study Design Services
    Expert study guide design and development including collaborative writing of the discussion guide and activity/technique recommendations for higher online qual engagement.
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  • Online Qual Recruiting
    Experienced online qual recruiting for B2C and B2B  market research studies including selection and management of recruiters, field management  and respondent on-boarding.
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  • Moderating & Reporting
    Seasoned online qual market research moderation and reporting using our online qualitative platform to deliver strategic insights and actionable recommendations.
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Dynamic Online Qual + Quant Research Activities that Engage

Aha! Insights Technology is the comprehensive strategic online qual platform designed with pre-built and customized activities that truly engage respondents with a human touch.

Projective

Projective Techniques

From the intuitive collage tool to our unique storytelling and fill-in-the-blank activities, Aha’s proprietary suite of projective techniques allow market researchers to elicit emotive responses from respondents in more engaging ways and reveal a deeper insight into how respondents think, feel, and act.

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Ray Fischer Aha! Online Qual

Contact Ray Fischer for a Demo or Call 313.312.0014

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If you need a bid on a project, please send us the details and we will get back to you quickly. The key things we need are project name/description, # of respondent’s, # days of activity, and time commit by respondents per day.

If you need a recruiting bid, please provide detailed specs. Thank you!

It’s no surprise that the use of technology-based tools and platforms for conducting market research has been on the rise for many years. Due to the pandemic this ascendancy has been exponentially accelerated. While in-person F2F and traditional focus groups will always have their place in the insights world, Online Qual has become the go-to method for conducting consumer and B2B research studies, and for good reason: Technology can get brands and corporations the high-quality insights they need faster, more efficiently and at lower cost. The bottom line is that Online Qual/Quant is no longer just an up-and-coming trend… it has become the new world order…