




to Inspire People to Feel, Connect & Share
The Strategic Online Market Research Platform
for Qualitative and Hybrid Consumer and B2B Insights Studies
Aha! Insights Technology is the most strategic and comprehensive activity-based qualitative/quantitative hybrid research platform in the ResTech marketplace. Architected by market researchers for market researchers, Aha! delivers the tools to quickly create and deploy custom consumer and B2B research studies so you can uncover and capture rich in-the-moment emotions resulting in amazing insights.
Aha’s mobile and video-friendly technology features both asynchronous and live activities, such as Aha! Live Conversations™ for online focus groups and IDIs, TruRotation® concept testing, the projective Dynamic Canvas™ and social/collaborative tools to engage people where they live, work, shop and play.
Our comprehensive and flexible projective, social, live webcam video and mobile tools give you multiple options for designing digital ethnographies, concept testing, QuickSprints®, home use testing, CX journey mapping and product usage diaries.
Aha! is also a licensing partner with QualtricsXM allowing you access to at-scale quant and hybrid studies.
Aha! provides full-service study design, programming and recruiting, as well.
Dynamic Online Qual + Quant Research Activities that Engage
Our online market research platform is designed with pre-built and customized activities that engage respondents with a human touch.
Live Conversations™ Online Focus Groups & IDIs
Aha! Insights Technology now offers live webcam and mobile conversations via the first-ever integration of Zoom’s cloud-based platform for video, voice, content sharing, and chat technology. This partnership with Zoom gives market researchers and corporations the ability to conduct live conversations with respondents to gain a deeper understanding of the emotional thoughts, feelings, and behaviors that drive buying decisions and product usage.
How to Use Aha! Insights Technology
Digital Ethnography
Journaling & Usage Diaries
Qualtrics-driven Quant Studies
TruRotation® Ad/Concept Testing
Home Use Tests
QuickSprint® Studies
Digital Focus Groups & IDIs
Consumer Experience Insights (CX)
Mobile Missions/Store Trips
Longitudinal Community Studies
Global Studies
Innovation & Product Development
Clients & Brands That Have Conducted Research On Our Platform







Online Market Research Services
The experienced Aha! team provides study design, project management, recruiting and analytic consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.
- Project Management & Optimization
Comprehensive management of every aspect of an online qual market research study including programing, on-boarding, platform training and data management support.
Learn More >>> - Study Design
Expert study guide design and development including collaborative writing of the discussion guide and activity/technique recommendations for higher online qual engagement.
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- Online Research Recruiting
Experienced online qual recruiting for B2C and B2B market research studies including selection and management of recruiters, field management and respondent on-boarding.
Learn More >>> - Moderating & Reporting
If you need consulting services we can match you with one of our seasoned clients who are highly skilled in our asynchronous and live formats, qual and/or quant.
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