The Strategic Online Qualitative Research Platform

Using Insights Technology
to Inspire People to Feel, Connect & Share

Insights Technology, Tools and Activities for Strategic Online Qualitative Market Research

Innovation by Collaboration

Aha! is the most strategic and comprehensive online qualitative research and insights technology platform in the marketplace. Architected by market researchers for market researchers, Aha! delivers the tools to create and deploy custom consumer and B2B qual research studies, uncover and capturing rich in-the-moment emotions resulting in amazing insights.

Aha’s mobile and video-friendly technology features both asynchronous and live activities, such as Aha! Live Conversations^™webcam IDIs, TruRotation^™ concept testing, the projective Dynamic Canvas™ and social/collaborative tools to engage people where they live, work, shop and play.

The skilled Aha! team also provides online qual research services including study design, project management, recruiting, moderating, consulting, plus hands-on training and tech support. You can do it yourself, or we can do it for you

Create amazing studies. Deliver amazing insights.

About Us

*Based on best-practices for conducting high-quality online studies.

Online Qual Research & Consulting Services

The experienced Aha! team provides study design, project management, recruiting and analytic consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.

Project Management & Optimization

Comprehensive management of every aspect of an online qual market research study including programing, on-boarding, platform training and data management support.
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Study Design Services

Expert study guide design and development including collaborative writing of the discussion guide and activity/technique recommendations for higher online qual engagement.
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Online Qual Recruiting
Experienced online qual recruiting for B2C and B2B market research studies including selection and management of recruiters, field management and respondent on-boarding.
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Moderating & Reporting
Seasoned online qual market research moderation and reporting using our online qualitative platform to deliver strategic insights and actionable recommendations.
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Dynamic Online Qual Research Activities that Engage

Aha! Insights Technology is the comprehensive strategic online qual platform designed with pre-built and customized activities that truly engage respondents with a human touch.

Projective

Projective Techniques

From the intuitive collage tool to our unique storytelling and fill-in-the-blank activities, Aha’s proprietary suite of projective techniques allow market researchers to elicit emotive responses from respondents in more engaging ways and reveal a deeper insight into how respondents think, feel, and act.

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Dynamic Canvas™

Aha!’s multi-faceted Dynamic Canvas™ tool allows researchers to create custom visual exercises using flexible text fields, image upload zones, stimulus manipulation, and markup tools for perceptual and brand mapping, concept testing, and buyer journey decisions/path-to-purchase. This unique combination of tools gives researchers the freedom to create a myriad of approaches to virtually any qualitative task. You are only limited to your imagination.

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TruRotation™ Ad/Concept Testing

The Aha! TruRotation™ ad/concept testing feature allows you to share your concepts and ideas with respondents in any format including video and print ads, animatics, words on a page, logos, or other stimuli. This proprietary feature uses an algorithm to rotate ideas equally over multiple days and includes access to our concept mark-up tools as well. TruRotation is also quant-capable.

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Live Conversations™

Aha! Insights Technology now offers live webcam and mobile conversations via the first-ever integration of Zoom’s cloud-based platform for video, voice, content sharing, and chat technology. This partnership with Zoom gives market researchers and corporations the ability to conduct live conversations with respondents to gain a deeper understanding of the emotional thoughts, feelings, and behaviors that drive buying decisions and product usage.

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Video

Times have changed dramatically in the respondent video upload arena. Aha! has eliminated multiple steps in the video capture and upload process, making mobile apps obsolete. Our video upload technology has made the video-to-platform sharing process smoother, faster, and easier for respondents. Plus, we have automated transcripts that accompany the video within 2 minutes of the upload, making your analysis much more efficient.

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Mobile

Our mobile-friendly activities enable respondents to spontaneously provide information as it occurs —anytime, anywhere — while giving you the ability to capture real, in-the-moment experiences. It is ideal for getting video and images as well as open-and-closed end responses from respondents in-store, at home, or on-the-go.

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Social

We are proponents of strategic sharing and collaboration between respondents. Our 3 tools (Pinboard, Wishing Wall and Newsfeed) mimic commonly used social media functionality to give your community a fun place to share, like and comment on each other’s thoughts and ideas. These tools are great for getting respondents to engage with one another, eliciting feedback on specific topics or energizing an innovation initiative.

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Contact Ray Fischer for a Demo or Call 313.312.0014

If you need a bid on a project, please send us the details and we will get back to you quickly. The key things we need are project name/description, # of respondent’s, # days of activity, and time commit by respondents per day.

If you need a recruiting bid, please provide detailed specs. Thank you!

The Strategic Online Qualitative Research Platform

Using Insights Technology to Inspire People to Feel, Connect & Share

How to Deploy a Successful QuickSprint™ Study

Insights Technology, Tools and Activities for Strategic Online Qualitative Market Research

Innovation by Collaboration

Online Qual Research & Consulting Services

Dynamic Online Qual Research Activities that Engage

Contact Ray Fischer for a Demo or Call 313.312.0014

Online Focus Groups & IDIs: Why All Tools Are Not Created Equal.

Using Insights Technology
to Inspire People to Feel, Connect & Share