The Strategic Activity-Based Market Research Platform Activities.  Analytics.  Advice. 

Live Conversations™ Online Focus Groups & IDIs

aha insights technology now offers live webcam and mobile conversations via the first-ever integration of Zoom’s cloud-based platform for video, voice, content sharing, and chat technology. This partnership with Zoom gives market researchers and corporations the ability to conduct live conversations with respondents to gain a deeper understanding of the emotional thoughts, feelings, and behaviors that drive buying decisions and product usage.

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Dynamic Canvas^®

aha’s multi-faceted Dynamic Canvas^® tool allows researchers to create custom visual exercises using flexible text fields, image upload zones, stimulus manipulation, and markup tools for perceptual and brand mapping, concept testing, and buyer journey decisions/path-to-purchase. This unique combination of tools gives researchers the freedom to create a myriad of approaches to virtually any qualitative task. You are only limited to your imagination.

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aha intelligence^TM (ai) analytics tool

As part of the aha insight technology platform, our new generative artificial intelligence-based analytics tool, enables market researchers and brand insights teams to more efficiently analyze unstructured market research data to quickly identify your brand’s aha moments.

aha intelligence (ai) gives analysts the ability to:

• Automatically summarize large qualitative datasets
• Instantly apply summary sentiment analysis
• Identify connected and unconnected data points leading to breakthrough insights
• Provide supporting examples to your key insights without having to search manually
• Inspire transformational reports

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ahaQuant™ with QualtricsXM^® {aha Pro Feature}

Driven by client demand for hybrid approaches, aha has partnered with Qualtrics^®, the powerful enterprise-level XM platform, to create an integrated suite of strategic qual/quant activities and tools. This integration gives aha clients the ability to conduct more sophisticated quant/qual hybrid studies, adding innovative survey methods including Conjoint and MaxDiff, and the accompanying analytics, to aha’s comprehensive qualitative activities. This enables more complex in-depth consumer and B2B research studies, all available on one intuitive platform. Quant-only studies can be executed, as well.

The partnership gives aha clients access to the power of Qualtrics on a project basis along with aha’s best-in-class programming, project management, study design services and analytics..

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TruRotation^® Ad/Concept Testing

The aha TruRotation^® ad/concept testing feature allows you to share your concepts and ideas with respondents in any format including video and print ads, animatics, words on a page, logos, or other stimuli. This proprietary feature uses an algorithm to rotate ideas equally over multiple days and includes access to our concept mark-up tools as well. TruRotation^® is also quant-capable.

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Projective Techniques

From the intuitive collage tool to our unique storytelling and fill-in-the-blank activities, aha’s proprietary suite of projective techniques allow market researchers to elicit emotive responses from respondents in more engaging ways and reveal a deeper insight into how respondents think, feel, and act.

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Video Capture

Times have changed dramatically in the respondent video upload arena. aha has eliminated multiple steps in the video capture and upload process, making mobile apps obsolete. Our video upload technology has made the video-to-platform sharing process smoother, faster, and easier for respondents. Plus, we have automated transcripts that accompany the video within 2 minutes of the upload, making your analysis much more efficient.

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Mobile Activites

Our mobile-friendly activities enable respondents to spontaneously provide information as it occurs —anytime, anywhere — while giving you the ability to capture real, in-the-moment experiences. It is ideal for getting video and images as well as open-and-closed end responses from respondents in-store, at home, or on-the-go.

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Social Newsfeed

We are proponents of strategic sharing and collaboration between respondents.  Our 3 tools (Pinboard, Wishing Wall and Newsfeed) mimic commonly used social media functionality to give your community a fun place to share, like and comment on each other’s thoughts and ideas. These tools are great for getting respondents to engage with one another, eliciting feedback on specific topics or energizing an innovation initiative.

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