The Strategic Online Qual Platform

Using Insights Technology
to Inspire People to Feel, Connect & Share

How to Deploy a Successful QuickSprint™ Study

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Insights Technology for Strategic Online Qualitative Market Research 

Innovation by Collaboration 

Aha! is the most strategic and comprehensive online insights technology platform in the marketplace.  Architected by market researchers for market researchers, Aha! delivers the tools to create and deploy custom consumer and B2B research studies, uncover and capturing rich in-the-moment emotions resulting in amazing insights.

Aha’s mobile and video-friendly technology features both asynchronous and live activities, such as Aha! Live Conversations™ webcam IDIs, TruRotation concept testing, the projective Dynamic Canvas™ and social/collaborative tools to engage people where they live, work, shop and play.

The skilled Aha! team also provides online qual research services including study design, project management, recruiting, moderating, consulting, plus hands-on training and tech support. You can do it yourself, or we can do it for you

Create amazing studies. Deliver amazing insights.

About Us

Online Qual Research & Consulting Services

The experienced Aha! team provides study design, project management, recruiting and analytic consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.

  • Project Management & Optimization
    Comprehensive management of every aspect of an online qual market research study including programing, on-boarding, platform training and data management support.
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  • Study Design Services
    Expert study guide design and development including collaborative writing of the discussion guide and activity/technique recommendations for higher online qual engagement.
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  • Online Qual Recruiting
    Experienced online qual recruiting for B2C and B2B  market research studies including selection and management of recruiters, field management  and respondent on-boarding.
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  • Moderating & Reporting
    Seasoned online qual market research moderation and reporting using our online qualitative platform to deliver strategic insights and actionable recommendations.
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Dynamic Online Qual Research Activities that Engage

Aha! Insights Technology is the comprehensive strategic online qual platform designed with pre-built and customized activities that truly engage respondents with a human touch.

Projective

Projective Techniques

From the intuitive collage tool to our unique storytelling and fill-in-the-blank activities, Aha’s proprietary suite of projective techniques allow market researchers to elicit emotive responses from respondents in more engaging ways and reveal a deeper insight into how respondents think, feel, and act.

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Ray Fischer Aha! Online Qual

Contact Ray Fischer for a Demo or Call 313.312.0014

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If you need a bid on a project, please send us the details and we will get back to you quickly. The key things we need are project name/description, # of respondent’s, # days of activity, and time commit by respondents per day.

If you need a recruiting bid, please provide detailed specs. Thank you!

Aha! Online Qual Platform

Aha! Insights Technology Launches QuickSprint™ Studies For Online Market Research

Aha!, a strategic insights technology company, announced the launch of QuickSprint™ Studies — its latest agile market research approach. QuickSprint was developed to give brands and market researchers the ability to get in and out of the market in a more timely and cost-effective manner to foster rapid innovation, concept testing, mini-digital ethnographies to inform brand strategy, or to pulse-check cultural events that shape our rapidly changing world. Utilizing the Aha! insights technology platform, clients can now execute and get results from consumer and B2B studies in 1/3 of the in-field time of a standard online qual study and for less cost.

“There is a lot of talk of agile research these days. It is no secret that agile methods are being driven by clients who are increasingly challenged to respond to the marketplace realities in near real time,” said Ray Fischer, CEO of Aha! “While none of this is new, the advancement of mobile and other technology has certainly accelerated the ability of market researchers to get in and out of the market quickly and efficiently versus the time it takes to recruit and conduct standard multi-day studies."

Fischer points out that the QuickSprint approach is ideally suited for qualitative-only or a mixed-method quantitative/qualitative studies. For example, a qualitative researcher can rapidly test a few concepts with 50 or so respondents with a 20-30 minute online activity using Aha’s TruRotation™ concept testing tool, or conduct mini-digital ethnographies to get a better understanding of the consumer mindset. Another option is a hybrid quant/qual project with the quant portion fielded with 100+ respondents (10-15 minutes of respondent time) followed by an invitation to a more select group (for example 30-35 respondents) to move on to deeper-dive qualitative exercises (20-30 minutes of respondent time). In most cases, a QuickSprint study can be recruited and completed within a 3-5 day time range.

To ensure quality respondents in such a short timeframe, Aha! has established relationships with high-quality qualitative recruiters who will quickly deliver vetted, engaged participants delivering results that will meet the highest corporate standards.

Aha! provides a comprehensive suite of interactive activities and methods that includes: Live Conversations™ (featuring Zoom), storytelling, projective collage, innovative mobile video and image upload tools, concept testing methods, home use tests, usability studies, perceptual mapping, social/community activities, quant tools, and analytic resources, among many other features.

Launched in 2013, Aha! is a strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy custom consumer and B2B research studies. The Aha! team also provides online qualitative market research services such as study design, project management, respondent recruiting, moderating, consulting, plus hands-on training and tech support.


Ray Fischer,
CEO of Aha!