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Aha! Selects Qualtrics DesignXM for its Integrated Online Market Research Platform


Strategic Insights Technology, Tools & Activities for Online Consumer and B2B Market Research 

Innovation by Collaboration 

Aha! is the most strategic and comprehensive online qualitative research and insights technology platform in the marketplace.  Architected by market researchers for market researchers, Aha! delivers the tools to quickly create and deploy custom consumer and B2B qual research studies so you can uncover and capture rich in-the-moment emotions resulting in amazing insights.

Aha’s mobile and video-friendly technology features both asynchronous and live activities, such as Aha! Live Conversationsfor online focus groups and IDIs, TruRotation® concept testing, the projective Dynamic Canvas™ and social/collaborative tools to engage people where they live, work, shop and play.

The skilled Aha! team also provides online qual research services including study design, project management, recruiting, moderating, consulting, plus hands-on training and tech support. You can do it yourself, or we can do it for you.

Create amazing studies. Deliver amazing insights.

About Us

Dynamic Online Qual + Quant Research Activities that Engage

Aha! Insights Technology is the comprehensive strategic online qual + quant platform designed with pre-built and customized activities that truly engage respondents with a human touch.

Live Conversations™

Live Conversations™ Online Focus Groups & IDIs

Aha! Insights Technology now offers live webcam and mobile conversations via the first-ever integration of Zoom’s cloud-based platform for video, voice, content sharing, and chat technology. This partnership with Zoom gives market researchers and corporations the ability to conduct live conversations with respondents to gain a deeper understanding of the emotional thoughts, feelings, and behaviors that drive buying decisions and product usage.

Schedule DemoMore Features

Digital Ethnography

QuickSprint™ Studies

Attitudinal & Behavioral Studies

TruRotation™ Ad/Concept Testing

Home Use Tests

Journaling & Usage Diaries


Consumer Experience Insights (CX)

Mobile Missions/Store Trips

Longitudinal Community Studies

Global Studies

Innovation & Product Development

Custom Methodologies

Online Market Research & Consulting Services

The experienced Aha! team provides study design, project management, recruiting and analytic consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.

  • Project Management & Optimization
    Comprehensive management of every aspect of an online qual market research study including programing, on-boarding, platform training and data management support.
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  • Study Design Services
    Expert study guide design and development including collaborative writing of the discussion guide and activity/technique recommendations for higher online qual engagement.
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  • Online Qual Recruiting
    Experienced online qual recruiting for B2C and B2B  market research studies including selection and management of recruiters, field management  and respondent on-boarding.
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  • Moderating & Reporting
    Seasoned online qual market research moderation and reporting using our online qualitative platform to deliver strategic insights and actionable recommendations.
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Ray Fischer Aha! Online Qual

Contact Ray Fischer for a Demo or Call 313.312.0014

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If you need a bid on a project, please send us the details and we will get back to you quickly. The key things we need are project name/description, # of respondent’s, # days of activity, and time commit by respondents per day.

If you need a recruiting bid, please provide detailed specs. Thank you!

ResTech: Breaking New Ground with Live & Mobile Video