Artificial intelligence is changing qualitative research at a rapid pace. The promises are everywhere: faster turnaround, lower costs, instant summaries, automated reporting. Some of that progress is real. But in qualitative research, speed alone does not deliver breakthrough insights. The real opportunity is not using AI to replace researchers but rather to use AI to […]
For years, we’ve been asking consumers to explain their behavior. Why they bought something. Why they chose one brand over another. Why they stopped using a product they once loved. The problem is that most of the time, people don’t actually know. Not because they’re hiding anything, but because behavior is contextual, emotional, and often […]
The Industry is Reaching a Turning Point Quantitative research is facing increasing challenges – fraud, unverifiable respondents, and shallow open-ends that fail to capture meaningful insight. Meanwhile, qualitative methods continue to provide emotional depth and contextual understanding that quantitative methods lack. At the same time, qualitative research has evolved. Digital tools, modern platforms, and AI […]
The Growing Demand for Online Qualitative Research Platforms Corporate brand researchers and B2B insights teams are under more pressure than ever. Decision cycles are shorter, budgets are tighter, and leadership wants actionable insights immediately. Traditional qualitative research methods—such as in-person focus groups, long ethnographies, and manual coding—can’t keep up. The solution is an online qualitative […]
Aha Insights Technology enables global insights teams and market researchers to conduct simultaneous international studies with full control, cultural nuance, and a faster time to insights.
Primarily, when conducted with 100+ participants, qualitative research delivers depth and authenticity that quant lacks.
Innovative customizable subscription plans combined with a new user interface give researchers full control over study design, budgets, and insights delivery Detroit, MI. — June 24, 2025 — Aha Insights Technology announced the relaunch of its market research software platform, featuring an enhanced subscription-based qualitative data collection environment with a new dynamic user interface. This […]
Aha Insights Technology is thrilled to share that our premier online platform has a new face. A new interface actually… that delivers more of the control, flexibility, and creativity you expect from Aha, along with innovative custom subscription options for full-service, DIY, or anywhere in between. Our insights platform still features a world-class suite of activity-based, qual and quant tools for designing […]
It’s April. How are your consumers thinking about your brand right now? Are you up to speed on the latest behaviors, attitudes, and trends shaping your category? When was the last time you really dug in and did a diagnostic evaluation of your brand and its position in the marketplace? We get that you know the value of digital […]
Market research is evolving, and so is the way insights teams approach qualitative research. As corporate market researchers look to make faster, data-driven decisions and add the ability to conduct on-demand, high-quality qualitative research, the DIY digital platform subscription model is increasingly becoming the preferred way forward. This is especially true regarding live Focus Groups […]