How aha intelligence (ai ) can deliver faster, better market research insights Mobilizing an avalanche of qualitative research data into actionable plans AI is now everywhere in the world of market research and, well, the world in general. Like most new technologies, it comes with huge benefits, incredible optimism, and some accompanying concerns. Dealing with […]
(Detroit, MI) aha insights technology, an advanced activity-based ResTech platform, launched aha intelligence™ (ai) — a generative artificial intelligence-based analytics tool — that enables market researchers and brand insights teams to more completely and efficiently analyze unstructured market research data. aha intelligence (ai) gives analysts the ability to: Automatically summarize large qualitative datasets Instantly apply sentiment analysis […]
I’m keeping my ear to the corporate ground and hearing rumblings of regret about the insight-based subscription models that some companies have committed to.I think, in many cases, a more flexible, ad hoc pricing approach makes more sense for both corporate clients and ResTech suppliers. Let me tell you why.I hear people saying that while […]
Experiencing an aha moment is JOYFUL on a lot of levels. There’s personal growth that can come from seeing something in a new way. Learning a new skill. Feeling a little bit smarter. And a sense of victory…even triumph. It’s fun to share an aha moment with your team so they can also experience the […]
The story behind aha insights technology and the advantages of activities-based market research Ray Fischer, CEO of Aha Insights Technology, and Paula Kramer, VP of Project Management & Qualitative Strategist, share the origins of the aha ResTech platform, the advantages of activity-based research, and the future of online market research. This interview took place at […]
The initial excitement of all the data you get from an activity-based consumer or B2B research study makes you border on giddy. You’ve never gotten this much depth, texture, or context. You’ve never seen numbers or results coupled with the whys that give you such rich insight. And then…well…the data keeps coming. That feeling of […]
I hear two words A LOT when clients are talking about the insights they’re seeking…ACTIVATE and AGILE. Let me throw in another “a” word (you gotta love alliteration) that I think helps these clients get those sorts of insights…ACTIVITY. aha insights technology (hmmm…the alliteration continues) is an Activity-Based platform. Because we’re asking people to do activities […]
Activity-based Research vs. Online Bulletin Boards (OLBB) As humans, we’re a tricky lot to figure out. One of our biggest human issues is we can’t always tell you why we do something. We try. We come up with rationales that attempt to explain our behavior, but we don’t fully get it right. Sadly, this is […]
Qualitative and quantitative studies are no longer stand-alone iterative options. Technology has come a long way in creating simple integration opportunities between different tech platforms to deliver the absolute best of both worlds. It’s time to get on board.In this informative how-to session Ray Fischer, CEO of Aha! Insights Technology, and Paula Kramer, VP of […]
Aha! Insights Technology announced the release of several new advanced features and enhancements to its strategic live and asynchronous market research platform. This significant release includes additional moderating and analytic tools, a new DataViz Dashboard and a major acceleration of data delivery. The upgrades and new release follow the first-ever integration of Zoom in 2019 […]
