The initial excitement of all the data you get from an activity-based consumer or B2B research study makes you border on giddy. You’ve never gotten this much depth, texture or context. You’ve never seen numbers or results coupled with the whys that give you such rich insight. And then…well…the data keeps coming. That feeling of […]
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I hear two words A LOT when clients are talking about the insights they’re seeking…ACTIVATE and AGILE. Let me throw in another “a” word (you gotta love alliteration) that I think helps these clients get those sorts of insights…ACTIVITY. Aha! (hmmm…the alliteration continues) is an Activity-Based platform. Because we’re asking people to do activities we […]
Activity-based Research vs. Online Bulletin Boards (OLBB) As humans, we’re a tricky lot to figure out. One of our biggest human issues is we can’t always tell you why we do something. We try. We come up with rationales that attempt to explain our behavior, but we don’t fully get it right. Sadly, this is […]
Aha! CEO Ray Fischer Presents “New ResTech Approaches for Supercharging Quant-Qual Hybrid Studies” at Quirk’s Market Research Conference
Qualitative and quantitative studies are no longer stand-alone iterative options. Technology has come a long way in creating simple integration opportunities between different tech platforms to deliver the absolute best of both worlds. It’s time to get on board.In this informative how-to session Ray Fischer, CEO of Aha! Insights Technology, and Paula Kramer, VP of […]
Aha! Insights Technology announced the release of several new advanced features and enhancements to its strategic live and asynchronous market research platform. This significant release includes additional moderating and analytic tools, a new DataViz Dashboard and a major acceleration of data delivery. The upgrades and new release follow the first-ever integration of Zoom in 2019 […]
Hard to believe it has been a year since we introduced Aha! Live Conversations™, the first-ever integration of Zoom’s Unified Communication Platform, as part of our comprehensive suite of market research tools. The integrated platform – featuring video, voice, content sharing, and backroom chat technologies – gives market researchers and corporations the ability to conduct live webcam conversations with respondents to gain a deeper understanding of the emotions, attitudes, and behaviors that drive buying decisions and product usage.
Driven by client demand for hybrid approaches, Aha! Insights Technology has selected Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, to augment its integrated suite of strategic qual/quant activities and tools.This augmentation enables Aha! clients to conduct more sophisticated qual/quant hybrid studies with innovative survey methods from Qualtrics, […]
ResTech: Breaking New Ground with Live & Mobile Video It’s no surprise that the use of video and mobile technology for conducting market research has been on the rise for many years with a major acceleration in 2020. Due to the pandemic, online focus groups, in-home video and mobile missions have become the defacto methods […]
(Detroit, MI) Aha! Insights Technology, the first-ever global integrated channel partner of Zoom, launched ClientStreamTM as a new addition to its strategic and comprehensive live and asynchronous market research platform. The new technology allows brand and corporate insights teams to observe live focus groups and IDIs without downloading Zoom or other software to their desktops.
It’s no surprise that the use of technology-based tools and platforms for conducting market research has been on the rise for many years. Due to the pandemic this ascendancy has been exponentially accelerated. While in-person F2F and traditional focus groups will always have their place in the insights world, Online Qual has become the go-to method for conducting consumer and B2B research studies, and for good reason: Technology can get brands and corporations the high-quality insights they need faster, more efficiently and at lower cost. The bottom line is that Online Qual/Quant is no longer just an up-and-coming trend… it has become the new world order.