Aha!, a strategic insights technology company, announced the launch of QuickSprint™ Studies — its latest agile market research approach. QuickSprint was developed to give brands and market researchers the ability to get in and out of the market in a more timely and cost-effective manner to foster rapid innovation, concept testing, mini-digital ethnographies to inform brand strategy, or to pulse-check cultural events that shape our rapidly changing world.
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There is a lot of talk of agile research these days. While none of this is new, the advancement of mobile and other technology has certainly accelerated the ability of market researchers to get in and out of the market quickly and efficiently versus the time it takes to recruit and conduct multi-day studies.
It is no secret that agile market research methods are driven by the challenge to respond to marketplace opportunities in near real time. This increased sense of urgency has pushed brand managers, insight strategists, R&D teams and market research consultants to develop and deploy initiatives more efficiently and effectively, including concept testing in support of rapid innovation.