Online Market Research Tools

aha launches DIY Subscriptions for Online Focus Groups and IDIs

December 10, 2024

Aha Insights Technology Launches DIY Subscriptions for Online Focus Groups and IDIs

Our insights technology platform has been at the forefront of live online research since launching the first-ever Zoom integration built with proprietary professional research customizations five years ago. Until now, our aha live conversations™ tool was exclusively available with comprehensive project management support—handling tech checks, live onboarding, and active monitoring by the skilled aha project management team. Now, we’re putting the power in your […]

December 2, 2024

What Insights Teams Really Want from a Market Research Platform

Freedom. Flexibility. Creative Problem Solving. So, a packaged goods marketer, a major mass retailer, and a skincare/wellness organization all walk into a bar. Sounds like the start of a bad joke, right? Actually, it’s a perfect way to illustrate how the aha insights technology platform brings together freedom, creativity, and flexibility to meet the unique […]

October 15, 2024

Consumer Research and Online Market Research Platforms

Market researchers look for a variety of features when choosing an online market research platform to ensure it meets their specific consumer research needs. Here are the key factors they typically prioritize: Data Collection Flexibility: Researchers need platforms that support a wide range of data collection methods such as surveys, focus groups, online discussions, video […]

April 22, 2024

What Insights Pros Want from a ResTech Platform

At aha insights technology we talked to some of our most active and loyal corporate market research clients to get a sense for how we’re doing. Nothing too formal. Just some open and honest conversations with a moderator about their ResTech needs, what we do that keeps them loyal to us and what the future might hold for […]

Rethinking the ResTech Subscription-based Model for Consumer/or Online Market Research

April 24, 2023

Rethinking the ResTech Subscription-based Model for Consumer Online Market Research

I’m keeping my ear to the corporate ground and hearing rumblings of regret about the insight-based subscription models that some companies have committed to.I think, in many cases, a more flexible, ad hoc pricing approach makes more sense for both corporate clients and ResTech suppliers. Let me tell you why.I hear people saying that while […]

March 23, 2023

How to Gain a Strategic Advantage through Activity-Based Consumer Research

Experiencing an aha moment in market research is JOYFUL on a lot of levels. There’s personal growth that can come from seeing something in a new way. Learning a new skill. Feeling a little bit smarter. And a sense of victory…even triumph. It’s fun to share an aha moment with your brand insights team so […]

March 15, 2023

The story behind aha insights technology

The story behind aha insights technology and the advantages of activities-based market research Ray Fischer, CEO of Aha Insights Technology, and Paula Kramer, VP of Project Management & Qualitative Strategist, share the origins of the aha ResTech platform, the advantages of activity-based research, and the future of online market research. This interview took place at […]

Analyzing the Avalanche of Activity-Based Research Data

October 19, 2022

How to Analyze an Avalanche of Activity-Based Research Data

The initial excitement of all the data you get from an activity-based consumer or B2B research study makes you border on giddy. You’ve never gotten this much depth, texture, or context. You’ve never seen numbers or results coupled with the whys that give you such rich insight. And then…well…the data keeps coming. That feeling of […]

March 15, 2022

Aha! Insights Technology Launches New Moderating, Analytic and Dashboard Tools for Market Research

Aha! Insights Technology announced the release of several new advanced features and enhancements to its strategic live and asynchronous market research platform. This significant release includes additional moderating and analytic tools, a new DataViz Dashboard and a major acceleration of data delivery. The upgrades and new release follow the first-ever integration of Zoom in 2019 […]