Let’s be honest: global qualitative research is often a logistical compromise. Between coordinating interpreters and managing clunky software downloads, the actual human depth easily gets lost.
Live Conversations changes that. As the world’s first-ever integrated partner with Zoom’s cloud-based technology for video, voice, content sharing, and chat, aha’s Live Conversations now allows for AI-powered live translated captions. This seamless integration enables live webcam and mobile video conversations directly within the aha insights platform – whether scheduled or ad hoc – backed by automated machine learning or human transcription.
It allows researchers to connect with participants worldwide in their preferred language, keeping the authentic human connection and depth that provide truly rich insights.
Frictionless Observation: ClientStream™
Keeping stakeholders engaged shouldn’t require a tech support ticket. Our custom ClientStream™ backroom includes a built-in scheduling system with alerts and proactive tech checks.
The biggest win? Brand and corporate insights teams can observe live focus groups and IDIs without downloading Zoom or any other software to their desktops. One click, and they are in.
Key Benefits:
- aha-Specific Zoom Technology: Built-in video, voice, content sharing, and chat tailored for research.
- Real-Time Caption Translation: Live translation in dozens of languages to scale global participation and enhance accessibility.
- Streamlined Multilingual Sessions: Conduct seamless IDIs, focus groups, and live discussions while reducing interpreter complexity and cost.
- Advanced Post-Session AI: Get automated transcripts, objective-driven AI session summaries, and keyword-powered clip/quote searches to find insights faster.
- aha Video Maker: Instantly turn key moments into impactful highlight reels.
- Effortless Operations: Simplified scheduling, auto-reminders, a custom waiting room with a countdown timer, and one-click session access for clients.
- Secure Collaboration: Private client backroom text-based chat and a dedicated messaging tool for moderators and clients.
Who Is This Ideal For?
- Global qualitative research demanding localized depth.
- International focus groups and IDIs requiring real-time translation.
- Cross-market customer insight initiatives across diverse demographics.
- Multilingual stakeholder sessions needing seamless observation capabilities.
- Worldwide client collaboration without software barriers.
With Live Conversations, you stay focused on authentic human insight – while technology helps remove the language barriers.
