Online Qual and F2F go together like Rock n’ Roll. Over the past 15 years online qual has gone from a novelty to a bonafide and essential research methodology. Initially online was thought of as a hedge in the event that qualitative face-to-face research would go away. Well F2F has not gone away. What has […]
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Market Research Trends: Using Online Qual for Customer Experience (CX) Studies and Longitudinal Research
Working with our brand and market research clients on hundreds of online qualitative market research studies over the past year, we have seen an increasing trend to use our insights platform for Customer Experience (CX) and other longitudinal studies. It makes sense. Brands are now more focused on understanding the journey of their consumers than […]
Ray Fischer, CEO of Aha!, shares five techniques market researchers and brands can use online qualitative market research for consumer and B2B market research. Aha! is the strategic online qual platform that allows brands, marketing research companies, consultants, and marketing agencies to easily create engaging consumer or B2B studies that get closer to the emotional […]
With the advancement of technology, and online market research platforms like Aha!, brands and insight strategists now have more methods and options available to conduct rich and emotive consumer and B2B research studies than they did just a few years ago. And with the right study design, you can now achieve better results. Here are just […]
Ray Fischer, CEO and Founder of the Strategic Online Qual Platform Aha!, shares his experiences on how to design and execute a successful CX Longitudinal Study using online activities and tools including: diaries, projective exercises, and social forums, as well as in-the-moment mobile video and picture opportunities that illuminate the entire customer experience.
Ray Fischer, CEO of the Aha! Online Qual Platform, shares 5 ways to use online qual for market research and better consumer insights. Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. […]
I always read market research trend reports with great anticipation to see what is emerging in the new technology space. But I am also always curious about traditional methods and how they are evolving in today’s world of market research. This makes sense as I now run a qualitative insights technology company, but came from the […]
Ray Fischer, CEO of Aha!, shares best practices and benefits of using projective techniques and activities for conducting online qual consumer research and getting richer consumer insights. Watch the video.
2014 proved to be a great year for online qualitative research technologies as more and more marketers, agencies and researchers have discovered the benefits of using online qual to mine consumer insights. Here are my Top 5 emerging trends for 2015. 1. Consumers will continue to invest in online technology, further opening the window into […]
Face-to-Face vs. Online Qualitative Research: Why do some marketing researchers continue to opt for F2F?
Here is a great article from Jim White of RealityCheck on online qualitative research vs. face-to-face. His observations are right on the money regarding why some marketing researchers continue to opt for F2F when online marketing research tools like Aha! are making life easier for brands, marketing research consultants, and ad agencies to create engaging consumer studies […]