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July 13 2020

Using Hybrid Market Research Methods to Supercharge your Consumer Insights

Ray Fischer Consumer Research Insights, Marketing Research Tips, Qualitative Marketing Research, Videos

Online qual and F2F research go together like Rock n’ Roll. This presentation demonstrates how a hybrid of the two methodologies can work in a complementary fashion to produce more robust insights than achievable by themselves. Over the past 15 years online qual has gone from a novelty to a bonafide and essential research methodology. Initially online was thought of as a hedge in the event that qualitative face-to-face research would go away. Well F2F has not gone away. What has emerged is the ability to use these two methodologies together in a complementary fashion to produce better insights than achievable by themselves.

In this detailed “how-to” presentation, Ray Fischer, CEO of the strategic insights technology platform Aha!, will share 5 creative approaches using both methodologies that can quickly be deployed in tandem to deliver supercharged insights

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Ray Fischer, CEO of Aha!
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