Using Hybrid Market Research Methods to Supercharge your Consumer Insights
Online qual and F2F research go together like Rock n’ Roll. This presentation demonstrates how a hybrid of the two methodologies can work in a complementary fashion to produce more robust insights than achievable by themselves. Over the past 15 years online qual has gone from a novelty to a bonafide and essential research methodology. Initially online was thought of as a hedge in the event that qualitative face-to-face research would go away. Well F2F has not gone away. What has emerged is the ability to use these two methodologies together in a complementary fashion to produce better insights than achievable by themselves.
In this detailed “how-to” presentation, Ray Fischer, CEO of the strategic insights technology platform Aha!, will share 5 creative approaches using both methodologies that can quickly be deployed in tandem to deliver supercharged insights