Shifting to Online Qual: The New Paradigm
Jim White, a founding partner of insights and strategy consulting company RealityCheck, and Ray Fischer, CEO of insights technology platform Aha!, discuss several best practices they’ve learned over 15 years of conducting online qualitative research.
Specifically, Jim and Ray discuss:
- Keys to making online qualitative studies every bit as deep and insightful as face-to-face qual
- Guidelines for designing, fielding and analyzing successful online qual studies
- The online qual client experience and how it differs from face-to-face qual
- The most common types of online qualitative studies being fielded today