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December 15 2019

Using Hybrid Market Research Qual Methods to Supercharge Your Insights {Webinar}

Gokay Calik Consumer Research Insights, Marketing Research Tips, Videos

Online Qual and F2F go together like Rock n’ Roll. Over the past 15 years online qual has gone from a novelty to a bonafide and essential research methodology. Initially online was thought of as a hedge in the event that qualitative face-to-face research would go away. Well F2F has not gone away. What has emerged is the ability to use these two methodologies together in a complementary fashion to produce better insights than achievable by themselves.

In this detailed “how-to” presentation, Ray Fischer, CEO of the strategic insights technology platform Aha!, will share 5 creative approaches using both methodologies that can quickly be deployed in tandem to deliver supercharged insights.

Market Research Trends: Using Online Qual for Customer Experience (CX) Studies and Longitudinal Research 4 Reasons Online Qual Consumer Studies Fail

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Ray Fischer, CEO of Aha!
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