I always read market research trend reports with great anticipation to see what is emerging in the new technology space. But I am also always curious about traditional methods and how they are evolving in today’s world of market research. This makes sense as I now run a qualitative insights technology company, but came from the […]
Ray Fischer, CEO of Aha!, shares best practices and benefits of using projective techniques and activities for conducting online qual consumer research and getting richer consumer insights. Watch the video.
2014 proved to be a great year for online qualitative research technologies as more and more marketers, agencies and researchers have discovered the benefits of using online qual to mine consumer insights. Here are my Top 5 emerging trends for 2015. 1. Consumers will continue to invest in online technology, further opening the window into […]
Here is a great article from Jim White of RealityCheck on online qualitative research vs. face-to-face. His observations are right on the money regarding why some marketing researchers continue to opt for F2F when online marketing research tools like Aha! are making life easier for brands, marketing research consultants, and ad agencies to create engaging consumer studies […]