Aha! Insights Technology Launches QuickSprint® Studies For Online Market Research
Aha!, a strategic insights technology company, announced the launch of QuickSprint® Studies — its latest agile market research approach. QuickSprint® was developed to give brands and market researchers the ability to get in and out of the market in a more timely and cost-effective manner to foster rapid innovation, concept testing, mini-digital ethnographies to inform brand strategy, or to pulse-check cultural events that shape our rapidly changing world. Utilizing the Aha! insights technology platform, clients can now execute and get results from consumer and B2B studies in 1/3 of the in-field time of a standard online qual study and for less cost.
“There is a lot of talk of agile research these days. It is no secret that agile methods are being driven by clients who are increasingly challenged to respond to the marketplace realities in near real time,” said Ray Fischer, CEO of Aha! “While none of this is new, the advancement of mobile and other technology has certainly accelerated the ability of market researchers to get in and out of the market quickly and efficiently versus the time it takes to recruit and conduct standard multi-day studies.”
Fischer points out that the QuickSprint approach is ideally suited for qualitative-only or a mixed-method quantitative/qualitative studies. For example, a qualitative researcher can rapidly test a few concepts with 50 or so respondents with a 20-30 minute online activity using Aha’s TruRotation® concept testing tool, or conduct mini-digital ethnographies to get a better understanding of the consumer mindset. Another option is a hybrid quant/qual project with the quant portion fielded with 100+ respondents (10-15 minutes of respondent time) followed by an invitation to a more select group (for example 30-35 respondents) to move on to deeper-dive qualitative exercises (20-30 minutes of respondent time). In most cases, a QuickSprint® study can be recruited and completed within a 3-5 day time range.
To ensure quality respondents in such a short timeframe, Aha! has established relationships with high-quality qualitative recruiters who will quickly deliver vetted, engaged participants delivering results that will meet the highest corporate standards.
Aha! provides a comprehensive suite of interactive activities and methods that includes: Live Conversations™ (featuring Zoom), storytelling, projective collage, innovative mobile video and image upload tools, concept testing methods, home use tests, usability studies, perceptual mapping, social/community activities, quant tools, and analytic resources, among many other features.
Launched in 2013, Aha! is a strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy custom consumer and B2B research studies. The Aha! team also provides online qualitative market research services such as study design, project management, respondent recruiting, moderating, consulting, plus hands-on training and tech support.