Growth Fuels Expansion for Aha! Insights Technology’s Online Qual Research Team

Aha!, a global insights technology platform for online qualitative market research, announced the promotions of Paula Kramer to Vice President of Project Management and Sach Joshi to Senior Project Manager. Additionally, the company has hired Lexi Lear and Adam Phillips as project managers.

“Due to our accelerated growth over the past several years, we have been able to provide upward opportunities for our people and deliver enhanced service for our clients,” said Ray Fischer, CEO of Aha!. “The promotion of Paula and Sach reflect the tremendous contributions that Project Management has made to the success and growth of our company. Lexi and Adam both bring a great set of diverse skills to the team to ensure we are always providing our clients with exceptional project management, strategic guidance and technical support for their insights projects.”

Launched in 2012, Aha! is a strategic online qualitative research platform designed to give corporations, research companies, consultants, and marketing agencies the tools to understand consumer attitudes and behaviors supporting brand evolution and new product development. Aha!’s comprehensive suite of asynchronous and live methods include; Live Conversations™ (featuring our Zoom integration), storytelling, projective collage, innovative mobile video and image capture tools, TruRotation™ concept testing methods, home use tests, usability studies, perceptual mapping, social/community activities, quantitative tools, and analytic resources, among many other features.

The Aha! team provides online qualitative market research services including study design, project management, respondent recruiting, moderating, consulting, plus hands-on training and live tech support.