5 Online Qual Consumer Research Trends (Video)
It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible consumer research trends that are rising to the surface that can benefit both marketing researchers, and their corporate clients.
Here is my take on what is ahead for online qual.