For the last five years, the Aha! team has attended the IIeX Insights Conference in Atlanta. We have participated as an exhibitor and have also led dozens of roundtable discussions on topics related to Online Qualitative Research. The annual conference, put on by Greenbook, is always a rich experience where brand clients, market researchers, and […]
There is no denying the trend — more market researchers, brand and corporate clients are beginning to use online qualitative research tools to help them design and quickly deploy a range of consumer and B2B research studies. The opportunity for using online qual is driven by brand clients who are increasingly challenged to respond to the market in near real-time. While big data is playing a larger role in that reality, there is also a need to rapidly innovate, test concepts, ideate, gain insights […]
It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible consumer research trends that are rising […]
Ray Fischer, CEO of Aha!, shares best-practices for working with unstructured data and analytics in online qual consumer research studies. Watch the video now.
Online Qual offers many benefits to market researchers for conducting consumer research, but there are three key reasons that truly standout: depth, cost, and speed. With an Online Qual study, you can get more time with respondents than you normally would in a typical face-to-face focus group, and with the right activities, you will get […]
It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible trends that are rising to the […]
From mobile and social friendly platforms to in-the-moment feedback and embedded analytics, technology is transforming the marketing research process for both consumers and clients. And this transformation is leading to greater respondent compliance, higher client engagement, and to even deeper consumer insights. In this recent video interview, I share some insights on how and why […]
One of the biggest challenges of conducting online qualitative research is analysis. Digital qualitative studies produce an overwhelming amount of unstructured data including lengthy narrative text, imagery and video. Many qualitative research consultants struggle with this avalanche of information. This e-book suggests a new paradigm for the analysis of digital qualitative data that allows researchers […]
2014 proved to be a great year for online qualitative research technologies as more and more marketers, agencies and researchers have discovered the benefits of using online qual to mine consumer insights. Here are my Top 5 emerging trends for 2015. 1. Consumers will continue to invest in online technology, further opening the window into […]
Online qualitative is a powerful tool. Used properly for creating a marketing research study, it can generate rich consumer insights from engaged and willing respondents. Used improperly it can create a mountain of useless data that was painful for the respondents to generate and is exponentially more tedious and time-consuming for consultants to analyze. The […]