It is no secret that agile market research methods are driven by the challenge to respond to marketplace opportunities in near real time. This increased sense of urgency has pushed brand managers, insight strategists, R&D teams and market research consultants to develop and deploy initiatives more efficiently and effectively, including concept testing in support of rapid innovation.
Market Research News: Aha! Releases Multi-day TruRotation™ Ad and Concept Testing Tool for Online Qualitative Research
Ray Fischer, CEO of Aha!, announced the release of Aha!’s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative technology platform’s comprehensive suite of market research tools. Using a proprietary algorithm to rotate ideas equally over multiple days, TruRotation™ allows insight strategists and researchers the ability to deliver a randomized but exact balance of idea presentation for […]