ResTech: Breaking New Ground with Live & Mobile Video
It’s no surprise that the use of video and mobile technology for conducting market research has been on the rise for many years with a major acceleration in 2020.
Due to the pandemic, online focus groups, in-home video and mobile missions have become the defacto methods for conducting live and asynchronous consumer and B2B research studies, and for good reason: Research Technology is the most strategic and tactical way for market researchers and corporations to embed themselves into consumers’ lives to get the high-quality insights they seek…faster, better and more cost-effectively. This accelerated adoption of technology has spurred numerous creative and innovative uses of video conversations, hybrid methods and mobile engagement.
In this dynamic and pragmatic how-to 30-minute webinar, Ray Fischer, CEO Aha! insights Technology and a pioneer in ResTech, shares five evolving approaches that are reshaping how market researchers incorporate live webcam, mobile technology and hybrid variations into market research studies for better insights.
- Asynchronous + Live Hybrid Approaches
- Live IDIs & Groups
- Riding Shotgun on Live Mobile Missions
- Virtual HUTs
- Digital Ethnos in the New Era