The Industry is Reaching a Turning Point Quantitative research is facing increasing challenges – fraud, unverifiable respondents, and shallow open-ends that fail to capture meaningful insight. Meanwhile, qualitative methods continue to provide emotional depth and contextual understanding that quantitative methods lack. At the same time, qualitative research has evolved. Digital tools, modern platforms, and AI […]
At aha insights technology we talked to some of our most active and loyal corporate market research clients to get a sense for how we’re doing. Nothing too formal. Just some open and honest conversations with a moderator about their ResTech needs, what we do that keeps them loyal to us and what the future might hold for […]
As we all know, events in the world can change by the minute, often affecting brand strategy/messaging or creating time-sensitive opportunities. It’s becoming more critical for insight teams and brands to keep their finger on the pulse of consumer perceptions and sentiments so they can understand how these events significantly impact marketing and sales strategies. […]
Experiencing an aha moment in market research is JOYFUL on a lot of levels. There’s personal growth that can come from seeing something in a new way. Learning a new skill. Feeling a little bit smarter. And a sense of victory…even triumph. It’s fun to share an aha moment with your brand insights team so […]
The story behind aha insights technology and the advantages of activities-based market research Ray Fischer, CEO of Aha Insights Technology, and Paula Kramer, VP of Project Management & Qualitative Strategist, share the origins of the aha ResTech platform, the advantages of activity-based research, and the future of online market research. This interview took place at […]
The initial excitement of all the data you get from an activity-based consumer or B2B research study makes you border on giddy. You’ve never gotten this much depth, texture, or context. You’ve never seen numbers or results coupled with the whys that give you such rich insight. And then…well…the data keeps coming. That feeling of […]
I hear two words A LOT when clients are talking about the insights they’re seeking…ACTIVATE and AGILE. Let me throw in another “a” word (you gotta love alliteration) that I think helps these clients get those sorts of insights…ACTIVITY. aha insights technology (hmmm…the alliteration continues) is an Activity-Based platform. Because we’re asking people to do activities […]
Activity-based Research vs. Online Bulletin Boards (OLBB) As humans, we’re a tricky lot to figure out. One of our biggest human issues is we can’t always tell you why we do something. We try. We come up with rationales that attempt to explain our behavior, but we don’t fully get it right. Sadly, this is […]
Aha! Insights Technology announced the release of several new advanced features and enhancements to its strategic live and asynchronous market research platform. This significant release includes additional moderating and analytic tools, a new DataViz Dashboard and a major acceleration of data delivery. The upgrades and new release follow the first-ever integration of Zoom in 2019 […]
Hard to believe it has been a year since we introduced Aha! Live Conversations™, the first-ever integration of Zoom’s Unified Communication Platform, as part of our comprehensive suite of market research tools. The integrated platform – featuring video, voice, content sharing, and backroom chat technologies – gives market researchers and corporations the ability to conduct live webcam conversations with respondents to gain a deeper understanding of the emotions, attitudes, and behaviors that drive buying decisions and product usage.