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Qualitative Research

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Aha! Insights Technology Selects Qualtrics DesignXM for its Integrated Market Research Platform

Driven by client demand for hybrid approaches, Aha! Insights Technology has selected Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, to augment its integrated suite of strategic qual/quant activities and tools.This augmentation enables Aha! clients to conduct more sophisticated qual/quant hybrid studies with innovative survey methods from Qualtrics, […]

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ResTech: Breaking New Ground with Live & Mobile Video for Market Research

ResTech: Breaking New Ground with Live & Mobile Video It’s no surprise that the use of video and mobile technology for conducting market research has been on the rise for many years with a major acceleration in 2020. Due to the pandemic, online focus groups, in-home video and mobile missions have become the defacto methods […]

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Online Qualitative Insights

The New World Order: The Ascendancy of Insights Technology for Market Research

It’s no surprise that the use of technology-based tools and platforms for conducting market research has been on the rise for many years. Due to the pandemic this ascendancy has been exponentially accelerated. While in-person F2F and traditional focus groups will always have their place in the insights world, Online Qual has become the go-to method for conducting consumer and B2B research studies, and for good reason: Technology can get brands and corporations the high-quality insights they need faster, more efficiently and at lower cost. The bottom line is that Online Qual/Quant is no longer just an up-and-coming trend… it has become the new world order.

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