Protected: The Next Era of Qualitative Research: AI-Powered Insight Without Losing the Human Signal
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AI for Market Research
Why Insights Teams Need an Online Qualitative Research Platform with AI Analysis and Reporting
The Growing Demand for Online Qualitative Research Platforms Corporate brand researchers and B2B insights teams are under more pressure than ever. Decision cycles are shorter, budgets are tighter, and leadership wants actionable insights immediately. Traditional qualitative research methods—such as in-person focus groups, long ethnographies, and manual coding—can’t keep up. The solution is an online qualitative […]
Aha Insights Technology Launches New AI Data Analytics Capabilities for Market Research
(Detroit, MI) aha insights technology, an advanced activity-based ResTech platform, launched aha intelligence™ (ai) — a generative artificial intelligence-based analytics tool — that enables market researchers and brand insights teams to more completely and efficiently analyze unstructured market research data. aha intelligence (ai) gives analysts the ability to: Automatically summarize large qualitative datasets Instantly apply sentiment analysis […]