Ray Fischer, CEO and Founder of the Strategic Online Qual Platform Aha!, shares his experiences on how to design and execute a successful CX Longitudinal Study using online activities and tools including: diaries, projective exercises, and social forums, as well as in-the-moment mobile video and picture opportunities that illuminate the entire customer experience.
Marketing Research Tips
Ray Fischer, CEO of the Aha! Online Qual Platform, shares 5 ways to use online qual for market research and better consumer insights. Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. […]
Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. . Using our comprehensive and flexible projective, social, video and mobile tools, the Aha! platform allows insight teams multiple options for designing digital […]
Customer experience has become a really big initiative with corporations and it’s really started at the C level, and oftentimes at the CEO. And what companies are trying to do is really get closer to their consumers so they understand exactly what they think, feel, and do in each step of the process as they make decisions to buy and use different products and brands.
I always read market research trend reports with great anticipation to see what is emerging in the new technology space. But I am also always curious about traditional methods and how they are evolving in today’s world of market research. This makes sense as I now run a qualitative insights technology company, but came from the […]
While most market researchers have used online qual, many of these practitioners may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a lot of misconceptions or old perceptions about how and when to use online qual to get closer to the thoughts, feelings and behaviors of […]
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a great deal of misconceptions or old perceptions about how and when and how to use online qual to deliver to get closer to understanding the thoughts, feelings and behaviors of your customers and prospects. […]
There is no denying the trend — more market researchers, brand and corporate clients are beginning to use online qualitative research tools to help them design and quickly deploy a range of consumer and B2B research studies. The opportunity for using online qual is driven by brand clients who are increasingly challenged to respond to the market in near real-time. While big data is playing a larger role in that reality, there is also a need to rapidly innovate, test concepts, ideate, gain insights […]
Online qual is obviously technology-driven. You got to bring a human element to it, and there’s a lot of different ways to do that.
The key thing really in the whole humanizing and online technology study is to have the moderator get involved right up front. A video presentation, introduction, hey, here’s who I am, here’s what I’m trying to do, this is my job, this is what I need you to do, very, very important in creating that human element right at the beginning.
I want to talk to you about how to run a great online study. I’m going to cover the five key elements that I think are relevant to success. let’s start with clear objectives. You’ve got to get buy-in from your client as exactly what it is you want to accomplish with this online study.