Marketing Research Tips

Online Qual Consumer Insights Technology

May 30, 2018

6 Reasons Why Market Researchers are Adopting Online Qual

There is no denying the trend — more market researchers, brand and corporate clients are beginning to use online qualitative research tools to help them design and quickly deploy a range of consumer and B2B research studies. The opportunity for using online qual is driven by brand clients who are increasingly challenged to respond to the market in near real-time. While big data is playing a larger role in that reality, there is also a need to rapidly innovate, test concepts, ideate, gain insights […]

July 6, 2017

Consumer Research: How to Increase Respondent Engagement with Online Qual (Video)

Online qual is obviously technology-driven. You got to bring a human element to it, and there’s a lot of different ways to do that.

The key thing really in the whole humanizing and online technology study is to have the moderator get involved right up front. A video presentation, introduction, hey, here’s who I am, here’s what I’m trying to do, this is my job, this is what I need you to do, very, very important in creating that human element right at the beginning.

July 4, 2017

5 Tips on How to Design a Strategic Online Qual Study (Video)

I want to talk to you about how to run a great online study. I’m going to cover the five key elements that I think are relevant to success. let’s start with clear objectives. You’ve got to get buy-in from your client as exactly what it is you want to accomplish with this online study.

June 30, 2017

Projective Techniques and Activities for Online Qual Consumer Research (Video)

Ray Fischer, CEO of Aha!, shares best practices and benefits of using projective techniques and activities for conducting online qual consumer research and getting richer consumer insights. Watch the video.

June 28, 2017

Market Research: Online Qual vs. Traditional Focus Groups (Video)

Most of us have come from the traditional face-to-face focus group world. Obviously online is a technology-driven method, and it has some serious advantages over face-to-face qual in my opinion.

January 23, 2017

5 Online Qualitative Consumer Research Trends for 2017

It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible trends that are rising to the […]

November 27, 2016

Projective Techniques for Creating Effective Consumer Studies

Over the past 10 years, I’ve gained a lot of “learnings” from creating and managing a multitude of online qualitative consumer studies. This 45-minute webinar takes you through some of the best projective methods, tools, and tactics that will help bring your qualitative research studies to life for you, your respondents and your clients. The webinar demonstrates […]

August 22, 2016

Consumer Research: A Whole New World of Qualitative Analysis (e-book)

One of the biggest challenges of conducting online qualitative research is analysis. Digital qualitative studies produce an overwhelming amount of unstructured data including lengthy narrative text, imagery and video. Many qualitative research consultants struggle with this avalanche of information. This e-book suggests a new paradigm for the analysis of digital qualitative data that allows researchers […]

September 18, 2014

How to create a successful qualitative research study: Building a better respondent guide

Online qualitative is a powerful tool. Used properly for creating a marketing research study, it can generate rich consumer insights from engaged and willing respondents. Used improperly it can create a mountain of useless data that was painful for the respondents to generate and is exponentially more tedious and time-consuming for consultants to analyze. The […]

September 17, 2014

Face-to-Face vs. Online Qualitative Research: Why do some marketing researchers continue to opt for F2F?

Here is a great article from Jim White of RealityCheck on online qualitative research vs. face-to-face. His observations are right on the money regarding why some marketing researchers continue to opt for F2F when online marketing research tools like Aha! are making life easier for brands, marketing research consultants, and ad agencies to create engaging consumer studies […]