Ray Fischer, CEO of the Aha! Online Qual Platform, shares how to use online qual for CX (Customer Experience) market research and insights.
Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies.
Using our comprehensive and flexible projective, social, video and mobile tools, the Aha! platform allows insight teams multiple options for designing digital ethnography, multi-day attitudinal and behavioral studies, concept testing, home use testing, customer experience and journey mapping, product usage diaries, and much more.
Beyond the platform, the service-oriented Aha! team provides study design, programming, recruiting, and consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.
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