While most market researchers have used online qual, many of these practitioners may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a lot of misconceptions or old perceptions about how and when to use online qual to get closer to the thoughts, feelings and behaviors of your customers and prospects. The fact is online qual, driven by amazing leaps in technology, now offers more options than ever for insights strategists to engage respondents and uncover deeper, more emotional insights.
In this informative presentation, Ray Fischer, CEO of Aha! shares with you how and when to use online projective, social, video and mobile tools to design a wide range of study types that deliver against a multitude of objectives, including:
• Digital Ethnography
• Multi-day Attitudinal and Behavioral Studies
• Concept Testing
• Home Use Testing
• Customer Experience (CX) and Journey Mapping
• Longitudinal Community Studies
• And many more options that deliver richer, deeper, more connected insights for your clients.