The Anatomy of an Online Qual Consumer Study

Using a multi–day study design example, this webinar takes you through methods, tools, and tactics that will help bring your qual studies to life for you, your respondents and your clients.

The presentation showcases several online qual activities designed to engage respondents at a more connected level, leading to greater honesty, emotion, candor and insights.  

NOTE: You can skip the first 4 minutes to get to the good stuff.

The webinar also demonstrates how to go beyond open-ended Q&A by mixing up your studies with a variety of next generation tools including collage, perceptual maps, video, mobile apps and social tools.

Enjoy.  And let me know if you would like a full demonstation of the Aha! Platform.