Aha! CEO Ray Fischer Presents “New ResTech Approaches for Supercharging Quant-Qual Hybrid Studies” at Quirk’s Market Research Conference
Qualitative and quantitative studies are no longer stand-alone iterative options. Technology has come a long way in creating simple integration opportunities between different tech platforms to deliver the absolute best of both worlds. It’s time to get on board.
In this informative how-to session Ray Fischer, CEO of Aha! Insights Technology, and Paula Kramer, VP of Project Management, will share several pragmatic approaches to deliver the compelling human story behind the numbers delivered by large quant studies. These C-level accepted approaches are rapidly gaining adoption by major brands as a de facto approach to segmentation and new product development. They will also save time and money in the research cycle by combining methods without compromising insights. In fact, these combo methods will enhance your learnings and takeaways to deliver more tangible results than executing quant and qual in silos.
Key Takeaways:
- Understand the breakthrough hybrid research options available to you now.
- Learn how to seamlessly integrate different ResTech platforms and tools.
- Gain knowledge of how to design successful strategic hybrid studies.
- Acquire the confidence to deliver powerful human learning to your quant studies.
Topic(s) Covered:
- Hybrid/mixed methods (qual, quant, mobile, SM)
- New techniques – qualitative and quantitative
