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January 26, 2022

6 Innovative Ways to Use Live Webcam in Today’s Market Research World

Hard to believe it has been a year since we introduced Aha! Live Conversations™, the first-ever integration of Zoom’s Unified Communication Platform, as part of our comprehensive suite of market research tools. The integrated platform – featuring video, voice, content sharing, and backroom chat technologies – gives market researchers and corporations the ability to conduct live webcam conversations with respondents to gain a deeper understanding of the emotions, attitudes, and behaviors that drive buying decisions and product usage.

July 29, 2021

Aha! Insights Technology Selects Qualtrics DesignXM for its Integrated Market Research Platform

Driven by client demand for hybrid approaches, Aha! Insights Technology has selected Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, to augment its integrated suite of strategic qual/quant activities and tools.This augmentation enables Aha! clients to conduct more sophisticated qual/quant hybrid studies with innovative survey methods from Qualtrics, […]

June 19, 2021

ResTech: Breaking New Ground with Live & Mobile Video for Market Research

ResTech: Breaking New Ground with Live & Mobile Video It’s no surprise that the use of video and mobile technology for conducting market research has been on the rise for many years with a major acceleration in 2020. Due to the pandemic, online focus groups, in-home video and mobile missions have become the defacto methods […]

February 4, 2021

The New World Order: The Ascendancy of Insights Technology for Market Research

It’s no surprise that the use of technology-based tools and platforms for conducting market research has been on the rise for many years. Due to the pandemic this ascendancy has been exponentially accelerated. While in-person F2F and traditional focus groups will always have their place in the insights world, Online Qual has become the go-to method for conducting consumer and B2B research studies, and for good reason: Technology can get brands and corporations the high-quality insights they need faster, more efficiently and at lower cost. The bottom line is that Online Qual/Quant is no longer just an up-and-coming trend… it has become the new world order.