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Market Research News:  Insights Technology Firm Aha! Announces Integration with Zoom’s Webcam Platform

  Aha!, a strategic market research technology company, has integrated Zoom Video Communications’ video-first unified communications platform into its global market research platform for consumer and B2B research studies. This unique integration of Zoom’s cloud-based platform for video, voice, content sharing, and chat technology, gives market researchers and corporations the ability to conduct live webcam conversations with their customers to gain a […]

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How to Use Online Qual for Understanding B2B Customers (video)

Ray Fischer, CEO of Aha!, shares his insights on how market researchers and brands can use online qualitative research to better understand their B2B customers.  Aha! is the strategic online qual platform that allows brands, marketing research companies, consultants, and marketing agencies to easily create engaging consumer or B2B studies that get closer to the […]

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How to Use Online Qual for Consumer Market Research Projects (video)

Ray Fischer, CEO of Aha!, shares five online qualitative techniques market researchers can use for consumer and B2B insight projects.  There’s an infinite number of ways to use online qual for market research. Here’s my top five: Number one is digital ethnography. What digital ethnography allows you to do is to embed yourself in the […]

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CX & Online Longitudinal Studies: Riding Shotgun on your Customer’s Journey

Ray Fischer, CEO and Founder of the Strategic Online Qual Platform Aha!, shares his experiences on how to design and execute a successful CX Longitudinal Study using online activities and tools including: diaries, projective exercises, and social forums, as well as in-the-moment mobile video and picture opportunities that illuminate the entire customer experience.

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Emerging Trends in Online Qual Market Research

Ray Fischer, CEO of the Aha! Online Qual Platform, shares emerging trends for online qualitative and consumer market research. Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. Using our comprehensive and […]

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5 Ways to Use Online Qual for Market Research

Ray Fischer, CEO of the Aha! Online Qual Platform, shares 5 ways to use online qual for market research and better consumer insights. Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. […]

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The Story Behind Aha! Online Qual Market Research Platform

Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. . Using our comprehensive and flexible projective, social, video and mobile tools, the Aha! platform allows insight teams multiple options for designing digital […]

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How to Use Online Qual for CX Market Research (Video)

Customer experience has become a really big initiative with corporations and it’s really started at the C level, and oftentimes at the CEO. And what companies are trying to do is really get closer to their consumers so they understand exactly what they think, feel, and do in each step of the process as they make decisions to buy and use different products and brands.

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Market Research News: Aha! Releases Multi-day TruRotation® Ad and Concept Testing Tool for Online Qualitative Research

Ray Fischer, CEO of Aha!, announced the release of Aha!’s advanced multi-day TruRotation® Ad/Concept testing feature as part of the online qualitative technology platform’s comprehensive suite of market research tools.  Using a proprietary algorithm to rotate ideas equally over multiple days, TruRotation® allows insight strategists and researchers the ability to deliver a randomized but exact balance […]

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