How to Use Online Qual for Understanding B2B Customers (video)
Ray Fischer, CEO of Aha!, shares his insights on how market researchers and brands can use online qualitative research to better understand their B2B customers.
Aha! is the strategic online qual platform that allows brands, marketing research companies, consultants, and marketing agencies to easily create engaging consumer or B2B studies that get closer to the emotional relationship between consumers and the products they buy.
Aha’s mobile and video-friendly qualitative platform features a comprehensive suite of highly intuitive and interactive activities that engage people where they live, shop, and play. You can use our advanced pre-built projective, video, social and quant/qual activity templates to quickly build and deploy studies. And our experienced team is there to fully support your projects.