Market Research News: Insights Technology Firm Aha! Announces Integration with Zoom’s Webcam Platform
Aha!, a strategic market research technology company, has integrated Zoom Video Communications’ video-first unified communications platform into its global market research platform for consumer and B2B research studies. This unique integration of Zoom’s cloud-based platform for video, voice, content sharing, and chat technology, gives market researchers and corporations the ability to conduct live webcam conversations with their customers to gain a deeper understanding of the emotional thoughts, feelings and behaviors that drive buying decisions and product usage.
“Driven by our vision for leveraging technology with a human touch, our integration with Zoom is a real leap forward that enhances our ability to provide clients with yet another world-class tool that fits perfectly in our product portfolio,” said Ray Fischer, CEO of Aha! “This collaboration pushes our insights technology platform beyond what is available in the marketplace today.”
Fischer points out that Zoom’s technology features are perfect to augment the use of Aha!’s full-suite of asynchronous and live digital market research tools and activities for Digital Ethnographies, Customer Experience Studies, Web-usability, and Concept Tests, amongst other methodologies. The technology allows for scheduled or ad hoc conversations that may be recorded and are accompanied by automated machine learning or human transcriptions of the discussion. Respondents may also screen-record and narrate their actions as they work through asynchronous UX tasks and exercises.
“As a leader in online qualitative market research technology, Aha! was a perfect fit to integrate our video-first unified communications platform” said Laura Padilla, Head of Business Development and Channels at Zoom. “Aha’s clients will truly benefit from this powerful set of live integrated video tools. It is a game changer for market researchers worldwide.”
Launched in 2013, Aha! is a strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the strategic tools to easily create and deploy custom consumer and B2B research studies.
In addition to the newly added live-webcam video technology, Aha’s comprehensive suite of interactive activities and methods include: storytelling, projective collage, innovative mobile video and image upload tools, concept testing methods, home use tests, usability studies, perceptual mapping, social/community activities, quant tools, and analytic resources, amongst many other features.
The Aha! team also provides online qualitative market research services such as study design, project management, respondent recruiting, moderating, consulting, plus hands-on training and tech support.
For more information, please contact Ray Fischer at info@ahaonlineresearch.com
