How to Gain a Strategic Advantage through Activity-Based Consumer Research
Experiencing an aha moment in market research is JOYFUL on a lot of levels. There’s personal growth that can come from seeing something in a new way. Learning a new skill. Feeling a little bit smarter. And a sense of victory…even triumph. It’s fun to share an aha moment with your brand insights team so they can also experience the moment.
But the biggest thing an aha moment gives your brand or business is revealing a strategic ADVANTAGE.
It’s easy to forget that gaining strategic advantage is WHY you’re doing all this work in the first place. It’s why you have a market research career; it’s why there’s an industry called ‘marketing research’ or ‘insights’ or even ‘brand management.’ In today’s environment, there are many new tools, toys, and technologies that make all sorts of promises based on speed, simplicity, data gathering, and analysis. As you’re evaluating them, my advice is to look through the lens of strategic advantage. How is this consumer research tool, toy, or technology going to help you discover an aha moment that will deliver a strategic advantage? And if that’s not clear to you, don’t try them.
At aha insights technology, we do this by combining the optimal activities with the most effective analytical tools and, most importantly, strategic advice. This combination gets you to aha and reveals your brand’s unique advantage.
Activities
Strategic and creative activities help you gain consumer insights in two important ways – observing behavior through tasks and uncovering underlying emotions through projective exercises. Our mobile and video-friendly market research platform features a comprehensive suite of highly intuitive and interactive activities that engage people where they live, shop, and play. Our activity templates allow clients to quickly build and deploy smart market research studies.
Analytics
A set of analytical tools to help you organize the avalanche of rich data through filters, tagging, vocabulary analysis, and composites of collages and other imagery. Our analytic tools are designed to help you organize the large amounts of rich data that emerge from an online study and turn it into breakthrough insights.
Advice
Strategic advice. Tech support. Helping you pick the right activities and tools to help you analyze them. We have an experienced team that can guide you as much or as little as you need to deliver results beyond your client’s expectations. This team, along with client collaboration, has shaped our technology and helped us understand the kind of services that clients really need to be successful.
Advantage
Over the past 10 years, we have continuously optimized our Restech platform, strategic advice, and client support into a dynamic and intuitive process resulting in strategic advantage. We are here to openly share our best practices, study designs, and respondent management techniques to inspire you, your team, and your clients.
Activities. Analytics. Advice. Advantage. Aha.
