Ray Fischer, CEO of the Aha! Online Qual Platform, shares 5 ways to use online qual for market research and better consumer insights. Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. […]
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Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. . Using our comprehensive and flexible projective, social, video and mobile tools, the Aha! platform allows insight teams multiple options for designing digital […]
While most market researchers have used online qual, many of these practitioners may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a lot of misconceptions or old perceptions about how and when to use online qual to get closer to the thoughts, feelings and behaviors of […]
It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible consumer research trends that are rising […]
Online qual is obviously technology-driven. You got to bring a human element to it, and there’s a lot of different ways to do that.
The key thing really in the whole humanizing and online technology study is to have the moderator get involved right up front. A video presentation, introduction, hey, here’s who I am, here’s what I’m trying to do, this is my job, this is what I need you to do, very, very important in creating that human element right at the beginning.
I want to talk to you about how to run a great online study. I’m going to cover the five key elements that I think are relevant to success. let’s start with clear objectives. You’ve got to get buy-in from your client as exactly what it is you want to accomplish with this online study.
Ray Fischer, CEO of Aha!, shares best practices and benefits of using projective techniques and activities for conducting online qual consumer research and getting richer consumer insights. Watch the video.
Most of us have come from the traditional face-to-face focus group world. Obviously online is a technology-driven method, and it has some serious advantages over face-to-face qual in my opinion.
Ray Fischer, CEO of Aha!, shares best-practices for working with unstructured data and analytics in online qual consumer research studies. Watch the video now.
Ray Fischer, CEO of Aha!, on the benefits of using online qual technology to conduct concurrent consumer research studies in multiple global markets. Watch the video.