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Online Qualitative Insights

The New World Order: The Ascendancy of Insights Technology for Market Research

It’s no surprise that the use of technology-based tools and platforms for conducting market research has been on the rise for many years. Due to the pandemic this ascendancy has been exponentially accelerated. While in-person F2F and traditional focus groups will always have their place in the insights world, Online Qual has become the go-to method for conducting consumer and B2B research studies, and for good reason: Technology can get brands and corporations the high-quality insights they need faster, more efficiently and at lower cost. The bottom line is that Online Qual/Quant is no longer just an up-and-coming trend… it has become the new world order.

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Emerging Trends in Online Qual Market Research

Ray Fischer, CEO of the Aha! Online Qual Platform, shares emerging trends for online qualitative and consumer market research. Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. Using our comprehensive and […]

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How to Use Online Qual for CX Market Research (Video)

Customer experience has become a really big initiative with corporations and it’s really started at the C level, and oftentimes at the CEO. And what companies are trying to do is really get closer to their consumers so they understand exactly what they think, feel, and do in each step of the process as they make decisions to buy and use different products and brands.

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Aha! CEO, Ray Fischer and consultant Paula Kramer at the 2018 IIeX Insights Conference

4 Things I Learned at the 2018 IIeX Insights Conference

For the last five years, the Aha! team has attended the IIeX Insights Conference in Atlanta.  We have participated as an exhibitor and have also led dozens of roundtable discussions on topics related to Online Qualitative Research. The annual conference, put on by Greenbook, is always a rich experience where brand clients, market researchers, and […]

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Online Qual Consumer Insights Technology

6 Reasons Why Market Researchers are Adopting Online Qual

There is no denying the trend ­— more market researchers, brand and corporate clients are beginning to use online qualitative research tools to help them design and quickly deploy a range of consumer and B2B research studies. The opportunity for using online qual is driven by brand clients who are increasingly challenged to respond to the market in near real-time. While big data is playing a larger role in that reality, there is also a need to rapidly innovate, test concepts, ideate, gain insights […]

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5 Online Qualitative Consumer Research Trends for 2017

It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible trends that are rising to the […]

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How Technology is Transforming Consumer Research

From mobile and social friendly platforms to in-the-moment feedback and embedded analytics, technology is transforming the marketing research process for both consumers and clients.  And this transformation is leading to greater respondent compliance, higher client engagement, and to even deeper consumer insights. In this recent video interview, I share some insights on how and why […]

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