From mobile and social friendly platforms to in-the-moment feedback and embedded analytics, technology is transforming the marketing research process for both consumers and clients. And this transformation is leading to greater respondent compliance, higher client engagement, and to even deeper consumer insights. In this recent video interview, I share some insights on how and why […]
Like most things these days, it’s no surprise that mobile and social technologies have had a transformational impact on qualitative consumer research, especially online qual. From where, when, and how market researchers engage respondents to how easily consumers can share their lives with us, the next generation of online qual technologies are providing a deeper […]
2014 proved to be a great year for online qualitative research technologies as more and more marketers, agencies and researchers have discovered the benefits of using online qual to mine consumer insights. Here are my Top 5 emerging trends for 2015. 1. Consumers will continue to invest in online technology, further opening the window into […]