Market Research News

ResTech Hybrid Approaches Aha Insights Technology2

March 28, 2022

Aha! CEO Ray Fischer Presents “New ResTech Approaches for Supercharging Quant-Qual Hybrid Studies” at Quirk’s Market Research Conference

Qualitative and quantitative studies are no longer stand-alone iterative options. Technology has come a long way in creating simple integration opportunities between different tech platforms to deliver the absolute best of both worlds. It’s time to get on board.In this informative how-to session Ray Fischer, CEO of Aha! Insights Technology, and Paula Kramer, VP of […]

July 29, 2021

Aha! Insights Technology Selects Qualtrics DesignXM for its Integrated Market Research Platform

Driven by client demand for hybrid approaches, Aha! Insights Technology has selected Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, to augment its integrated suite of strategic qual/quant activities and tools.This augmentation enables Aha! clients to conduct more sophisticated qual/quant hybrid studies with innovative survey methods from Qualtrics, […]

May 18, 2021

Aha! Adds New ClientStream™ Backroom to its Live Online Focus Group Technology Platform

(Detroit, MI) Aha! Insights Technology, the first-ever global integrated channel partner of Zoom, launched ClientStreamTM as a new addition to its strategic and comprehensive live and asynchronous market research platform. The new technology allows brand and corporate insights teams to observe live focus groups and IDIs without downloading Zoom or other software to their desktops.

January 25, 2021

Growth Fuels Expansion for Aha! Insights Technology’s Online Qual Research Team

Aha!, a global insights technology platform for online qualitative market research, announced the promotions of Paula Kramer to Vice President of Project Management and Sach Joshi to Senior Project Manager. Additionally, the company has hired Lexi Lear and Adam Phillips as project managers.

March 18, 2020

Face-to-Face vs. Online Online Qual: An Alternative to F2F Market Research

Here is a great article from Jim White of RealityCheck on face-to-face market research vs. online qual.Read on — RayThe use of social media is pervasive. There’s an almost universal penetration of high-speed internet. And almost all consumers have access to some form of digital communication. But in spite of all that, studies still show that only a […]

August 14, 2019

Market Research News: Insights Technology Firm Aha! Announces Integration with Zoom’s Webcam Platform

Aha!, a strategic market research technology company, has integrated Zoom Video Communications’ video-first unified communications platform into its global market research platform for consumer and B2B research studies. This unique integration of Zoom’s cloud-based platform for video, voice, content sharing, and chat technology, gives market researchers and corporations the ability to conduct live webcam conversations with their customers to gain a […]

January 30, 2019

Market Research News: Aha! Releases Multi-day TruRotation® Ad and Concept Testing Tool for Online Qualitative Research

Ray Fischer, CEO of Aha!, announced the release of Aha!’s advanced multi-day TruRotation® Ad/Concept testing feature as part of the online qualitative technology platform’s comprehensive suite of market research tools. Using a proprietary algorithm to rotate ideas equally over multiple days, TruRotation® allows insight strategists and researchers the ability to deliver a randomized but exact balance […]

July 25, 2018

Aha! Online Qual Research Platform Launches New Multi-Lingual Tools for Global Consumer Research Studies

To meet the growing demand of brand insight strategists and market researchers to conduct multi-country, multi-lingual consumer research studies simultaneously, online qualitative technology company Aha! has announced the addition of enhanced automated foreign-language translation technology. The strategic market research technology platform can field studies in any region of the world, allowing global brands to get […]

Aha! CEO, Ray Fischer and consultant Paula Kramer at the 2018 IIeX Insights Conference

June 29, 2018

4 Things I Learned at the 2018 IIeX Insights Conference

For the last five years, the Aha! team has attended the IIeX Insights Conference in Atlanta. We have participated as an exhibitor and have also led dozens of roundtable discussions on topics related to Online Qualitative Research. The annual conference, put on by Greenbook, is always a rich experience where brand clients, market researchers, and […]

June 8, 2018

Market Research News: Aha! Releases Dynamic Canvas^® for Online Qualitative Research Platform

Ray Fischer, CEO of Aha!, announced the release of Dynamic Canvas™ as part of the online qualitative technology platform’s comprehensive suite of market research tools. Dynamic Canvas is a multi-faceted projective tool that allows insight strategists and researchers to create an infinite number of customized visual exercises for consumer and B2B research studies. These exercises include […]