Ray Fischer, CEO of Aha!, shares his insights on how market researchers and brands can use online qualitative research to better understand their B2B customers. Aha! is the strategic online qual platform that allows brands, marketing research companies, consultants, and marketing agencies to easily create engaging consumer or B2B studies that get closer to the […]
Ray Fischer, CEO of Aha!, shares five online qualitative techniques market researchers can use for consumer and B2B insight projects. There’s an infinite number of ways to use online qual for market research. Here’s my top five: Number one is digital ethnography. What digital ethnography allows you to do is to embed yourself in the […]
Ray Fischer, CEO and Founder of the Strategic Online Qual Platform Aha!, shares his experiences on how to design and execute a successful CX Longitudinal Study using online activities and tools including: diaries, projective exercises, and social forums, as well as in-the-moment mobile video and picture opportunities that illuminate the entire customer experience.
Ray Fischer, CEO of the Aha! Online Qual Platform, shares emerging trends for online qualitative and consumer market research. Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. Using our comprehensive and […]
Ray Fischer, CEO of the Aha! Online Qual Platform, shares 5 ways to use online qual for market research and better consumer insights. Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. […]
Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. . Using our comprehensive and flexible projective, social, video and mobile tools, the Aha! platform allows insight teams multiple options for designing digital […]
Customer experience has become a really big initiative with corporations and it’s really started at the C level, and oftentimes at the CEO. And what companies are trying to do is really get closer to their consumers so they understand exactly what they think, feel, and do in each step of the process as they make decisions to buy and use different products and brands.
Ray Fischer, CEO of Aha!, announced the release of Aha!’s advanced multi-day TruRotation® Ad/Concept testing feature as part of the online qualitative technology platform’s comprehensive suite of market research tools. Using a proprietary algorithm to rotate ideas equally over multiple days, TruRotation® allows insight strategists and researchers the ability to deliver a randomized but exact balance […]
I always read market research trend reports with great anticipation to see what is emerging in the new technology space. But I am also always curious about traditional methods and how they are evolving in today’s world of market research. This makes sense as I now run a qualitative insights technology company, but came from the […]
While most market researchers have used online qual, many of these practitioners may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a lot of misconceptions or old perceptions about how and when to use online qual to get closer to the thoughts, feelings and behaviors of […]
