I’m keeping my ear to the corporate ground and hearing rumblings of regret about the insight-based subscription models that some companies have committed to.I think, in many cases, a more flexible, ad hoc pricing approach makes more sense for both corporate clients and ResTech suppliers. Let me tell you why.I hear people saying that while […]
Experiencing an aha moment in market research is JOYFUL on a lot of levels. There’s personal growth that can come from seeing something in a new way. Learning a new skill. Feeling a little bit smarter. And a sense of victory…even triumph. It’s fun to share an aha moment with your brand insights team so […]
The story behind aha insights technology and the advantages of activities-based market research Ray Fischer, CEO of Aha Insights Technology, and Paula Kramer, VP of Project Management & Qualitative Strategist, share the origins of the aha ResTech platform, the advantages of activity-based research, and the future of online market research. This interview took place at […]
The initial excitement of all the data you get from an activity-based consumer or B2B research study makes you border on giddy. You’ve never gotten this much depth, texture, or context. You’ve never seen numbers or results coupled with the whys that give you such rich insight. And then…well…the data keeps coming. That feeling of […]
I hear two words A LOT when clients are talking about the insights they’re seeking…ACTIVATE and AGILE. Let me throw in another “a” word (you gotta love alliteration) that I think helps these clients get those sorts of insights…ACTIVITY. aha insights technology (hmmm…the alliteration continues) is an Activity-Based platform. Because we’re asking people to do activities […]
Activity-based Research vs. Online Bulletin Boards (OLBB) As humans, we’re a tricky lot to figure out. One of our biggest human issues is we can’t always tell you why we do something. We try. We come up with rationales that attempt to explain our behavior, but we don’t fully get it right. Sadly, this is […]
Qualitative and quantitative studies are no longer stand-alone iterative options. Technology has come a long way in creating simple integration opportunities between different tech platforms to deliver the absolute best of both worlds. It’s time to get on board.In this informative how-to session Ray Fischer, CEO of Aha! Insights Technology, and Paula Kramer, VP of […]
Aha! Insights Technology announced the release of several new advanced features and enhancements to its strategic live and asynchronous market research platform. This significant release includes additional moderating and analytic tools, a new DataViz Dashboard and a major acceleration of data delivery. The upgrades and new release follow the first-ever integration of Zoom in 2019 […]
Hard to believe it has been a year since we introduced Aha! Live Conversations™, the first-ever integration of Zoom’s Unified Communication Platform, as part of our comprehensive suite of market research tools. The integrated platform – featuring video, voice, content sharing, and backroom chat technologies – gives market researchers and corporations the ability to conduct live webcam conversations with respondents to gain a deeper understanding of the emotions, attitudes, and behaviors that drive buying decisions and product usage.
Driven by client demand for hybrid approaches, Aha! Insights Technology has selected Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, to augment its integrated suite of strategic qual/quant activities and tools.This augmentation enables Aha! clients to conduct more sophisticated qual/quant hybrid studies with innovative survey methods from Qualtrics, […]
