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Consumer Research: How to Increase Respondent Engagement with Online Qual (Video)

Online qual is obviously technology-driven. You got to bring a human element to it, and there’s a lot of different ways to do that.

The key thing really in the whole humanizing and online technology study is to have the moderator get involved right up front. A video presentation, introduction, hey, here’s who I am, here’s what I’m trying to do, this is my job, this is what I need you to do, very, very important in creating that human element right at the beginning.

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5 Tips on How to Design a Strategic Online Qual Study (Video)

I want to talk to you about how to run a great online study. I’m going to cover the five key elements that I think are relevant to success. let’s start with clear objectives. You’ve got to get buy-in from your client as exactly what it is you want to accomplish with this online study.

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Online Qual: Best Practices for Mobile Consumer Research (Video)

The impact of mobile on research in general, has been dramatic. We’ve had the advent of Smartphones 10 years ago. The adoption rate was fast and furious around the world. What that did for us was give us this connection directly into the world of respondents, into the consumer world.

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3 Key Benefits of Online Qual Research (Video)

Online Qual offers many benefits to market researchers for conducting consumer research, but there are three key reasons that truly standout: depth, cost, and speed. With an Online Qual study, you can get more time with respondents than you normally would in a typical face-to-face focus group, and with the right activities, you will get […]

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5 Online Qualitative Consumer Research Trends for 2017

It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible trends that are rising to the […]

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Projective Techniques for Creating Effective Consumer Studies

Over the past 10 years, I’ve gained a lot of “learnings” from creating and managing a multitude of online qualitative consumer studies. This 45-minute webinar takes you through some of the best projective methods, tools, and tactics that will help bring your qualitative research studies to life for you, your respondents and your clients. The webinar demonstrates […]

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