While most market researchers have used online qual, many of these practitioners may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a lot of misconceptions or old perceptions about how and when to use online qual to get closer to the thoughts, feelings and behaviors of […]
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a great deal of misconceptions or old perceptions about how and when and how to use online qual to deliver to get closer to understanding the thoughts, feelings and behaviors of your customers and prospects. […]
To meet the growing demand of brand insight strategists and market researchers to conduct multi-country, multi-lingual consumer research studies simultaneously, online qualitative technology company Aha! has announced the addition of enhanced automated foreign-language translation technology. The strategic market research technology platform can field studies in any region of the world, allowing global brands to get […]
For the last five years, the Aha! team has attended the IIeX Insights Conference in Atlanta. We have participated as an exhibitor and have also led dozens of roundtable discussions on topics related to Online Qualitative Research. The annual conference, put on by Greenbook, is always a rich experience where brand clients, market researchers, and […]
Ray Fischer, CEO of Aha!, announced the release of Dynamic Canvas™ as part of the online qualitative technology platform’s comprehensive suite of market research tools. Dynamic Canvas is a multi-faceted projective tool that allows insight strategists and researchers to create an infinite number of customized visual exercises for consumer and B2B research studies. These exercises include […]
There is no denying the trend — more market researchers, brand and corporate clients are beginning to use online qualitative research tools to help them design and quickly deploy a range of consumer and B2B research studies. The opportunity for using online qual is driven by brand clients who are increasingly challenged to respond to the market in near real-time. While big data is playing a larger role in that reality, there is also a need to rapidly innovate, test concepts, ideate, gain insights […]
In my history as both a brand manager and market research consultant I’ve witnessed the adoption of technology for conducting marketing research studies grow at an amazing pace. From mobile activities and video capture to collages and social media exercises, there are no lack of tools and options in the marketplace. While online tools are […]
It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible consumer research trends that are rising […]
Ray Fischer, CEO of Aha! The Strategic Online Qual Platform, shares his insights on developing the next generation of online qualitative research tools. Watch the video…
Online qual is obviously technology-driven. You got to bring a human element to it, and there’s a lot of different ways to do that.
The key thing really in the whole humanizing and online technology study is to have the moderator get involved right up front. A video presentation, introduction, hey, here’s who I am, here’s what I’m trying to do, this is my job, this is what I need you to do, very, very important in creating that human element right at the beginning.
