How to Quickly Deploy Multi-Country Simultaneous Studies
Aha Insights Technology enables global insights teams and market researchers to conduct simultaneous international studies with full control, cultural nuance, and a faster time to insights.
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Why Larger-Scale Qualitative Research Outperforms Quantitative Studies
Primarily, when conducted with 100+ participants, qualitative research delivers depth and authenticity that quant lacks.
New UI/UX Design and Customizable Market Research Subscription Options
Aha Insights Technology is thrilled to share that our premier online platform has a new face. A new interface actually… that delivers more of the control, flexibility, and creativity you expect from Aha, along with innovative custom subscription options for full-service, DIY, or anywhere in between. Our insights platform still features a world-class suite of activity-based, qual and quant tools for designing […]
Digital Ethnography: Taking a Pulse of the Present
It’s April. How are your consumers thinking about your brand right now? Are you up to speed on the latest behaviors, attitudes, and trends shaping your category? When was the last time you really dug in and did a diagnostic evaluation of your brand and its position in the marketplace? We get that you know the value of digital […]
How to Gain a Strategic Advantage through Activity-Based Consumer Research
Experiencing an aha moment in market research is JOYFUL on a lot of levels. There’s personal growth that can come from seeing something in a new way. Learning a new skill. Feeling a little bit smarter. And a sense of victory…even triumph. It’s fun to share an aha moment with your brand insights team so […]
How to Analyze an Avalanche of Activity-Based Research Data
The initial excitement of all the data you get from an activity-based consumer or B2B research study makes you border on giddy. You’ve never gotten this much depth, texture, or context. You’ve never seen numbers or results coupled with the whys that give you such rich insight. And then…well…the data keeps coming. That feeling of […]
Market Research Methods: How to Leverage Activities to Better Understand Motivation
Activity-based Research vs. Online Bulletin Boards (OLBB) As humans, we’re a tricky lot to figure out. One of our biggest human issues is we can’t always tell you why we do something. We try. We come up with rationales that attempt to explain our behavior, but we don’t fully get it right. Sadly, this is […]
6 Innovative Ways to Use Live Webcam in Today’s Market Research World
Hard to believe it has been a year since we introduced Aha! Live Conversations™, the first-ever integration of Zoom’s Unified Communication Platform, as part of our comprehensive suite of market research tools. The integrated platform – featuring video, voice, content sharing, and backroom chat technologies – gives market researchers and corporations the ability to conduct live webcam conversations with respondents to gain a deeper understanding of the emotions, attitudes, and behaviors that drive buying decisions and product usage.
The New World Order: The Ascendancy of Insights Technology for Market Research
It’s no surprise that the use of technology-based tools and platforms for conducting market research has been on the rise for many years. Due to the pandemic this ascendancy has been exponentially accelerated. While in-person F2F and traditional focus groups will always have their place in the insights world, Online Qual has become the go-to method for conducting consumer and B2B research studies, and for good reason: Technology can get brands and corporations the high-quality insights they need faster, more efficiently and at lower cost. The bottom line is that Online Qual/Quant is no longer just an up-and-coming trend… it has become the new world order.
How to Deploy Successful Agile Market Research Studies Online
There is a lot of talk of agile research these days. While none of this is new, the advancement of mobile and other technology has certainly accelerated the ability of market researchers to get in and out of the market quickly and efficiently versus the time it takes to recruit and conduct multi-day studies.
