Ray Fischer, CEO of Aha!, shares five online qualitative techniques market researchers can use for consumer and B2B insight projects. There’s an infinite number of ways to use online qual for market research. Here’s my top five: Number one is digital ethnography. What digital ethnography allows you to do is to embed yourself in the […]
Ray Fischer, CEO and Founder of the Strategic Online Qual Platform Aha!, shares his experiences on how to design and execute a successful CX Longitudinal Study using online activities and tools including: diaries, projective exercises, and social forums, as well as in-the-moment mobile video and picture opportunities that illuminate the entire customer experience.
Ray Fischer, CEO of the Aha! Online Qual Platform, shares 5 ways to use online qual for market research and better consumer insights. Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. […]
While most market researchers have used online qual, many of these practitioners may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a lot of misconceptions or old perceptions about how and when to use online qual to get closer to the thoughts, feelings and behaviors of […]
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a great deal of misconceptions or old perceptions about how and when and how to use online qual to deliver to get closer to understanding the thoughts, feelings and behaviors of your customers and prospects. […]
In my history as both a brand manager and market research consultant I’ve witnessed the adoption of technology for conducting marketing research studies grow at an amazing pace. From mobile activities and video capture to collages and social media exercises, there are no lack of tools and options in the marketplace. While online tools are […]
Ray Fischer, CEO of Aha!, shares best-practices for working with unstructured data and analytics in online qual consumer research studies. Watch the video now.
Ray Fischer, CEO of Aha!, on the benefits of using online qual technology to conduct concurrent consumer research studies in multiple global markets. Watch the video.
Online Qual offers many benefits to market researchers for conducting consumer research, but there are three key reasons that truly standout: depth, cost, and speed. With an Online Qual study, you can get more time with respondents than you normally would in a typical face-to-face focus group, and with the right activities, you will get […]
It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible trends that are rising to the […]