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Online Market Research Tools

Aha Insights Technology Launches DIY Subscriptions

Aha Insights Technology Launches DIY Subscriptions for Online Focus Groups and IDIs

Our insights technology platform has been at the forefront of live online research since launching the first-ever Zoom integration built with proprietary professional research customizations five years ago. Until now, our aha live conversations™ tool was exclusively available with comprehensive project management support—handling tech checks, live onboarding, and active monitoring by the skilled aha project management team. Now, we’re putting the power in your […]

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What Insights Teams Really Want from a Market Research Platform: Freedom. Flexibility. Creative Problem Solving

What Insights Teams Really Want from a Market Research Platform

Freedom. Flexibility. Creative Problem Solving. So, a packaged goods marketer, a major mass retailer, and a skincare/wellness organization all walk into a bar. Sounds like the start of a bad joke, right? Actually, it’s a perfect way to illustrate how the aha insights technology platform brings together freedom, creativity, and flexibility to meet the unique […]

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Consumer Research and Online Market Research Platforms

Market researchers look for a variety of features when choosing an online market research platform to ensure it meets their specific consumer research needs. Here are the key factors they typically prioritize: Data Collection Flexibility: Researchers need platforms that support a wide range of data collection methods such as surveys, focus groups, online discussions, video […]

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ResTech Insights Platform AHA

What Insights Pros Want from a ResTech Platform

At aha insights technology we talked to some of our most active and loyal corporate market research clients to get a sense for how we’re doing.  Nothing too formal.  Just some open and honest conversations with a moderator about their ResTech needs, what we do that keeps them loyal to us and what the future might hold for […]

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The story behind aha insights technology

The story behind aha insights technology and the advantages of activities-based market research Ray Fischer, CEO of Aha Insights Technology, and Paula Kramer, VP of Project Management & Qualitative Strategist, share the origins of the aha ResTech platform, the advantages of activity-based research, and the future of online market research. This interview took place at […]

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Analyzing the Avalanche of Activity-Based Research Data

How to Analyze an Avalanche of Activity-Based Research Data

The initial excitement of all the data you get from an activity-based consumer or B2B research study makes you border on giddy. You’ve never gotten this much depth, texture, or context. You’ve never seen numbers or results coupled with the whys that give you such rich insight. And then…well…the data keeps coming. That feeling of […]

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Aha-Online-Market-Research-Moderating

Aha! Insights Technology Launches New Moderating, Analytic and Dashboard Tools for Market Research

Aha! Insights Technology announced the release of several new advanced features and enhancements to its strategic live and asynchronous market research platform. This significant release includes additional moderating and analytic tools, a new DataViz Dashboard and a major acceleration of data delivery. The upgrades and new release follow the first-ever integration of Zoom in 2019 […]

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