12 Online Market Research Methods for Consumer Insights
With the advancement of technology, and online market research platforms like Aha!, brands and insight strategists now have more methods and options available to conduct rich and emotive consumer and B2B research studies than they did just a few years ago. And with the right study design, you can now achieve better results.
Here are just a few examples of what you can do with our online qual platform:
Digital Ethnography
Embed respondent activities utilizing video and image uploads to follow consumer behaviors both in-the-moment and over time. This is a less invasive and more natural way to do in-home ethnos.
Multi-day Attitudinal & Behavioral Studies
Conduct highly engaging multi-day deep dives to understand product usage, consumer behaviors, competitive landscapes, as well as the emotion and psychology of buying decisions.
Ad & Concept Testing
Share and gain thoughtful feedback on your concepts and ideas in virtually any format including video, print, animatics, words on a page, logos, or other stimuli. Our proprietary Multi-Day TruR
CX (Customer Experience)
An online qual platform like Aha! is customizable to deliver maximum insights for understanding customer journeys. Online qual can enable you to understand the decision making process as well as the human emotions and experiences that drive engagement with brands right through the path to purchase and beyond. Tools that are innate to consumers such as in-the-moment video and mobile diaries allow respondents to provide deep rich insights into their thoughts and behaviors as they happen.
Pre-focus Group Homework
This digital approach to tried-and-true analog focus group methods, such as collage and storytelling, can supercharge your groups while saving time and inspiring better dialogue in your live sessions.
Journaling & Product Usage Diaries
Online qual is a perfect tool for allowing consumers to create in-the-moment journals and diaries using our mobile tools to document experiences and behaviors anytime, anywhere.
Home Use Testing
With online qual you can develop custom reporting activities soliciting feedback on test product placement in a real-world setting using mobile, video tools, and diary features.
Innovation & Product Development
Online qual platforms can be used to inspire respondent creativity and collaboration to develop new ideas and enhance existing ones. You can use online qual features built around your own methodologies and innovation processes.
Mobile Missions/Store Trips
Online qual’s mobile-friendly activities enable respondents to spontaneously provide information as it occurs, while giving you the ability to capture real, in-the-moment reactions and decisions. Online qual platforms like Aha! are ideal for capturing video and images, as well as open-and-closed end responses from respondents in-store, at home, or on-the-go.
Longitudinal Community Studies
Create and cultivate a large community of respondents that you can strategically mine insights from over long periods of time (i.e. a year or more).
Internal Company Brainstorms
Leverage an online platform’s collaborative tools to conduct internal ideation and innovation sessions that allow your team to efficiently generate breakthrough ideas.
Trend Identification Research
Create studies using customized activities to capture emerging trends and cultural phenomena before they become mainstream.
Custom Methodology
Work with our team to build templates using your own proprietary approaches and methods. Integration of our multiple projective techniques within large quantitative studies on other platforms via an API is also possible. If you have a custom methodology outside of our current capabilities, we will consider writing custom code to meet your specifications.
If you would like to hear more about the multiple uses of our own online qual platform, or how we can collaborate on custom methodologies, click here.
