While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are still a great deal of misconceptions or old perceptions about how and when and how to use online qual to deliver to get closer to understanding the thoughts, feelings and behaviors of your customers and prospects. […]
Ray Fischer, CEO of Aha!, announced the release of Dynamic Canvas™ as part of the online qualitative technology platform’s comprehensive suite of market research tools. Dynamic Canvas is a multi-faceted projective tool that allows insight strategists and researchers to create an infinite number of customized visual exercises for consumer and B2B research studies. These exercises include […]
I want to talk to you about how to run a great online study. I’m going to cover the five key elements that I think are relevant to success. let’s start with clear objectives. You’ve got to get buy-in from your client as exactly what it is you want to accomplish with this online study.