For the last five years, the Aha! team has attended the IIeX Insights Conference in Atlanta. We have participated as an exhibitor and have also led dozens of roundtable discussions on topics related to Online Qualitative Research. The annual conference, put on by Greenbook, is always a rich experience where brand clients, market researchers, and […]
From mobile and social friendly platforms to in-the-moment feedback and embedded analytics, technology is transforming the marketing research process for both consumers and clients. And this transformation is leading to greater respondent compliance, higher client engagement, and to even deeper consumer insights. In this recent video interview, I share some insights on how and why […]
At a recent conference on consumer insights and marketing research, I was asked more than a few times why we created our online qualitative research platform, Aha!, and why now. The answer was simple; in my past roles as a consumer insight research consultant at RealityCheck, in brand management at Pepsico, and as a former […]
Ray Fischer, a pioneer and innovator in the online qualitative research space, was recently named CEO of Aha! The DIY Platform for Online Qualitative Research. In his roles in brand marketing at RealityCheck Consulting, Influence, and Pepsico, Fischer experienced the impact of technology on consumer and marketing research first hand. Working with his partners Jim […]