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Consumer Research: How to Build a Better Online Qual Study

Online qual is no longer the domain of a few surveys or bulletin boards. The next generation of online qualitative research tools, like Aha!, now go much further in engaging respondents, allowing marketers to develop deeper, richer consumer insights. We’ve helped clients build and conduct hundreds of online qualitative studies and have learned a thing […]

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How to create a successful qualitative research study: Building a better respondent guide

Online qualitative is a powerful tool. Used properly for creating a marketing research study, it can generate rich consumer insights from engaged and willing respondents.  Used improperly it can create a mountain of useless data that was painful for the respondents to generate and is exponentially more tedious and time-consuming for consultants to analyze. The […]

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